Orange Personal Communication Services Ltd. today announced a major trial with AirFlash, Inc., the premier ASP of wireless location and m-Commerce infrastructure, to develop the first phase of Orange's location-based mobile portal for its end users.
The trial includes developing location-based business listings, ATM finder, driving directions and hotel information for the U.K. market, enabling users to search for information, such as restaurants and hotels, according to their current or future location.
"Delivering location services is a key cornerstone of our mobile portal strategy for providing value-added mobile Internet services to our customers, as we believe that location will be a key driver of m-Commerce in the future," said Sue Lambert, Orange head of Strategic Relations. "AirFlash's vision for the evolution of mobile portals has proven to be a good fit with our own vision, and its technology infrastructure provides a broad and flexible platform upon which Orange can develop future services."
"Orange is the company that really sets the agenda for other mobile operators to follow in Europe, especially in bringing to market innovative customer services," said Rama Aysola, founder and CEO of AirFlash. "This is a very exciting project for AirFlash, and I'm delighted that we were chosen as the partner to take part in this ground-breaking trial for the delivery of truly mobile Internet services."
Upon a successful completion of the trial, Orange will make the location-based element of its mobile portal, based on AirFlash's SmartZone(TM) technology, commercially available to customers. Orange will also work with AirFlash(TM) to develop the second phase of its location-based mobile portal offering, which will involve the integration of Orange's own content into AirFlash's Mobile Context and SmartZone environments.
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