Thomas J. Conwell, Chief Executive Officer of SpectraFAX Corp. (Pink Sheets: SRFX) today announced that the Company has launched a unique new service, 2AlertMe.com, which enables subscribers to receive real time notification when their stock reaches a pre-determined trading price or volume. Then, with the touch of a button, 2AlertMe.com will connect the subscriber to their broker on the same call, enabling the subscriber to place trades immediately in response to market changes.
"2AlertMe.com was conceived from the collaboration of stock brokers and investors with the goal of offering the best alert service over the Internet for the serious investor," commented Mr. Conwell. "With the imminent expansion of the market trading hours, 2AlertMe.com will provide around-the-clock stock or volume alerts via wireless phone and land line phones, pager, email and fax. While other stock alert services also market their ability to sent alerts via email and pager, we are the only service that can send alerts to the great majority of the population that has access only to wireless phones and/or land line phones. We also expect to be able to communicate to personal digital assistants, such as the Palm VII, beginning this summer, giving subscribers the ability to stay in direct touch with their portfolio through any communications device they own. In addition, unlike any other stock alert service on the market, 2AlertMe.com also goes a step further than just real time notification. By simply pressing the number 1 on the telephone keypad, 2AlertMe.com will automatically connect the subscriber with his or her broker, which will allow the subscriber to transact business any where, any time."
"We expected this service to be of great interest to the brokerage community, and we are very encouraged by our initial conversations with a number of major brokerage firms. With the unprecedented growth in the numbers of retail investors who are active in the market, we believe 2AlertMe.com offers the brokerage industry a substantial opportunity to increase broker productivity and trading revenue. Broker productivity can be increased because investors now have "24/7" access to 2AlertMe.com's web site (www.2AlertMe.com) to check stock quotes and to enter or modify the stock symbols and the share prices or volume amounts that trigger the alerts. In addition, by sending investors automatic alerts without the broker initiating the contact and by providing investors a one-touch bridge call to their brokers in response to a voice query that requires a "yes" or "no" response, we expect trading activity to be enhanced."
Mr. Conwell added, "We realize that there are varying degrees of interest among investors so we are offering a choice of three subscription levels that are based on the number and method of delivery for the stock alerts. Even our highest monthly subscription price is below some of the prices generally quoted for existing stock alert services that provide less features over fewer communications channels. To learn more about this innovative new service, please visit the web site at www.2AlertMe.com or call our Regional Sales Director, Dave McKinney, at 815/282-8940."
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