U.S. Wireless Data & First American Payment Systems Enable Wireless Card Processing at MasterCard Colonial Golf Tournament

The cleanup is underway on the grounds of the Colonial Country Club following the exciting MasterCard Colonial Golf Tournament. Thanks to U.S. Wireless Data, Inc. (OTCBB: USWDA) and First American Payment Systems, Inc., however, the grounds crew are not the only ones cleaning up. The Country Club's concession stands raked in sales because they were able to accept credit and debit cards at kiosks positioned throughout the sprawling golf course. The technology that made this possible is U.S. Wireless Data's WEPS(sm) (Wireless Express Payment Service(sm)) technology.

WEPS provides a seamless interface between a merchant's wireless point-of-sale terminals, wireless carriers, and credit card transaction processors. It enables credit, debit, and other card transactions to be processed almost as fast as cash, without the cost and inconvenience of being tethered to a telephone line. In fact, WEPS is opening new markets for card payments among merchants and venues for which telephone dial-up is not feasible. WEPS provides both the speed and mobility needed to make card transactions practical for applications such as kiosks on a golf course.

During the tournament, wireless point-of-sale terminals from Lipman Electronic Engineering were placed throughout the golf course. To provide service, U. S. Wireless Data and First American Payment Systems also partnered with AT&T Wireless Services, and, of course, MasterCard. "Coordinating this cutting edge technology with MasterCard, AT&T, and U.S. Wireless Data was exciting," commented Joyce Leiser, Director of Emerging Markets and Strategic Sales for U.S. Wireless Data. "I believe we exceeded all expectations for three-second transaction speed and ease of use during the event."

Neil L. Randel, president and chief executive officer of First American Payment Systems, agreed, adding that "using WEPS technology made processing credit cards during the golf tournament much easier and faster for the customers."

Another important feature of WEPS - on-line real-time reporting and diagnostics - was demonstrated on large monitors in the MasterCard suite in the clubhouse. Customer service representatives easily activated terminals, checked transaction volumes, and performed remote diagnostics in real-time.

U.S. Wireless Data's CEO, Dean M. Leavitt, explained that, "We are focused on establishing WEPS as the standard for wireless point-of-sale transaction processing. The MasterCard Colonial Tournament is a perfect example of the untapped demand for such services. In addition to golf courses and other outdoor venues like stadium and amusement park concessions, wireless credit card processing is a boon for quick-service restaurants, delivery and transportation services, and home maintenance and repair services, to name a few. Only WEPS can make it possible."


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