addAshop Becomes First E-Commerce Service Provider for WAP

Small Businesses Find Online Success Through addAshop's New Product Offering

addAshop, Inc. the leading E-Commerce Service Provider today announced that it has finalized the rollout and beta testing of three new product offerings:

1. Instant WAP stores,

2. POPUP -- Contextual Commerce Engine and

3. MARKUP -- Merchandising Engine

The new products are available via the addAshop Network(TM).

Instant WAP store

This feature allows small businesses instantly to have their customers access their online store front hosted and managed by addAshop(TM) via handheld devices like phones and palms. By enabling its customer base of nearly 10,000 small businesses and thousands of addAshop's private individual clients to sell products now via wireless devices catapults addAshop(TM) to the nations largest E-Commerce Service Provider for WAP.

"We are very proud to be the first to market with a WAP enabled instant turnkey e-commerce solution - we are not anticipating all of our small business customers to sell now hundreds of products to consumers via a WAP phone - but our solution enables each small business to have their whole sales force to check inventory levels and place orders for customers while they are at the customers premises" says Christian Asbeck, VC of Business Development and Head of addAshop's(TM) WAP initiative.

POPUP(TM) Contextual Selling Engine (First To Market)

The contextual selling engine allows companies to sell products right in their content site without any major technological integration. The consumer buys a product within a small pop window that lies on top of the content site. Context based selling presents the right merchandise to the right consumer at precisely the right time. addAshop's(TM) customer take advantage of the "express lane" of online shopping and encourage impulse buying with embedded hyperlinks in their web site's text.

MARKUP(TM)Pricing Manager (First To Market)

The pricing manager provides addAshop's(TM) customer base with the ability to change and modify pricing on the fly for complete product types or individual products. This powerful pricing module keeps addAshop's(TM) growing customer base in control of the offering and each participant in the addAshop Network(TM) can maximize their earning potential by setting their own prices. Small Businesses are able to adjust their products' selling prices to meet the needs and satisfy their shoppers.

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