Selected by as Wireless Internet Application Service Provider, an innovative wireless Internet Application Service Provider (ASP), announced today that it has been selected by AdOutlet, the leading e-commerce solution for the media marketplace, to serve as its centralized web-to-wireless application developer, host and distributor. will partner with AdOutlet to provide a wireless extension of AdOutlet's leading online marketplace for the media industry. The integration of's wireless applications with AdOutlet's ADS(TM) platform will notify users with the appropriate information to make decisions involving their media assets and will provide them with timely and convenient updates on industry news and trends. In addition, the service will improve the customer service and speed in which media companies can access information that affects their day-to-day activities and value of their inventory.

"Perhaps no other industry has realized the power of the Internet to communicate and exchange information as much as advertising, and the ability to use a wireless phone, pager or pervasive computing device to support media transactions is a natural fit for AdOutlet," said Steven Price, chief executive officer of

According to Alan B. Masarek, Chairman and CEO of AdOutlet, " provides a significant and dynamic technology advantage that will extend AdOutlet's ability to empower our users beyond the traditional reach and speed of the Internet. This partnership will enhance the customer service of media trading partners who rely on us to be a one-stop resource."

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