PHONE.COM TEAMS WITH AMAZON.COM, DOUBLECLICK, IN-FUSIO AND GO2SYSTEMS TO ENABLE NEW BREED OF LOCATION-BASED MOBILE INTERNET APPLICATIONS
New Co-developed Applications will be Powered by Phone.com's Location Technology
Phone.com,
Inc. (Nasdaq:PHCM), a leading provider of mobile Internet software, applications
and services, today announced collaborative relationships with key Internet
content partners to broadly enable a new class of location-based applications.
Phone.com will work with Amazon.com for location sensitive m-Commerce,
DoubleClick (Nasdaq: DCLK) to enable location-based advertising, In-Fusio for
location-based games, and Go2Systems for community and content applications.
Wireless software developers have relied upon Phone.com's software developer
program and technology to format their content for mobile phones in a reliable,
cost-effective manner for over four years. The introduction of the Phone.com™
Mobile Location Server and reflects the company's commitment to furthering the
wireless Internet, providing developers with the tools necessary for building
more enhanced applications. Phone.com is working together with the leading
applications providers to develop and promote the Phone.com location technology
as the preferred platform for developing location-based Internet applications.
"Phone.com's location solution takes a leadership role in ensuring
strong subscriber protection through privacy management, access controls, and
other identity protecting capabilities, assuring end users that their location
information is fully protected, " said Mark Hopper, senior product
marketing manager for Phone.com. "Providing this kind of assurance enables
wireless carriers and content providers to focus on business operations and
brand management."
"Phone.com sets an important precedent for the management of user
privacy for the wireless Internet by requiring companies to request a consumer's
permission before their location may be used," said Jamie Byrne, Director
of Emerging Platforms, DoubleClick. "By giving consumers control of the
usage of their data, the Mobile Location Server protects user privacy while
providing carriers, wireless publishers and companies like DoubleClick with the
tools to deliver highly targeted and relevant content, services and advertising.
We look forward to working with Phone.com and privacy groups to ensure wireless
advertising meets the standards of fair information practices."
"Wireless shopping allows customers to shop wherever and whenever they
want. Amazon and Phone.com are collaborating to enable the easiest and most
location relevant purchase engine for mobile shoppers. Either through online
purchases or in support of our partners, Amazon is in an exciting position to
drive location sensitive m-Commerce," says Ali Hussein, Director of
Marketing and Business Development, Amazon Anywhere.
"We are delighted to be a part of Phone.com's Mobile Location Server API,"
said Go2 founder and president, Lee Hancock. "As Go2 Systems continues its
lead in developing and providing location-based wireless content, this new
alliance allows Go2 even greater distribution for its location-centric products
and services."
"Gaming is a universal killer application and now one of the hottest
areas for wireless Internet," commented Giles Corbett, managing director of
In-fusio, the Mobile Fun Company™. "Given the small screen size, and the
intrinsic mobility of the devices, our gamers now want to turn the world into
their playing field-this is precisely what a new generation of games designed
with the mobile location API will enable us to do."
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