PHONE.COM AND WEBRASKA PARTNER TO EQUIP WIRELESS SOFTWARE DEVELOPERS WITH MAPPING AND ROUTING FUNCTION CAPABILIITES
Wireless Internet Pioneers Launch Development Tools for Enhanced Location-Based Applications
Phone.com,
Inc. (Nasdaq:PHCM), a leading provider of mobile Internet software, applications
and services, today announced that it will incorporate Webraska's Personal
Navigation API into the Phone.com™ UP.SDK™ Software Development Kit (SDK).
Wireless software developers are expected to benefit greatly from the
partnership when they download the free SDK from Phone.com's Web site at
www.phone.com, and have the tools to access Webraska's real-time location-based
navigation and mapping functions. As a result, developers will be able to create
superior wireless applications, providing end users with useful location-based
content and services.
Webraska's Personal Navigation API provides seamless access via the Internet
to Webraska's Global Navigation Server offering, zoom-able street-level maps to
all screen sizes and formats, multi-modal door-to-door directions that take into
account one-way streets, traffic conditions and public transportation networks,
enhanced spatial searching (ESS) based on shortest journey-time rather than
shortest distance, and geocoding and reverse geocoding (converting addresses to
latitude/ longitude co-ordinates and vice-versa).The Webraska Global Navigation
Server is a worldwide database initiative aiming to cover all street-level maps,
public transportation networks and real-time traffic information.
This agreement compliments the capabilities offered by the Phone.com™
Mobile Location Server which was also announced today. The Mobile Location
Server expands Phone.com's enhanced services offering by enabling wireless
network operators to leverage a unique aspect of the mobile network - the
ability to determine the location of the phone. The platform provides extensive
end-user privacy management functionality and supports both handset and network
location determining technologies, including Mobile Positioning Centers (MPC)
and Position Determining Equipment (PDE). Mobile Location Server provides
operators with the freedom to add location technologies as needed without
affecting application development.
The enhanced Phone.com SDK, available later this year, will allow an
application provider to request the location of a subscriber from the Mobile
Location Server. The integration of Webraska's technology allows developers to
add critical routing, spatial searching, and mapping capabilities into their
wireless applications. Phone.Com will provide first level technical support for
the Webraska Personal Navigation API to all its registered users.
Over 100,000 content developers currently use Phone.com's SDK, including
Amazon.com, Fidelity and Ticketmaster Online-Citysearch. Now, these developers
are able to deliver wireless content specific to each subscriber's location.
This capability adds unprecedented value to the entire wireless communication
chain, from subscribers, to operators to wireless content providers.
"Webraska's navigation and mapping engines bring a new level of
convenience to subscribers, especially those traveling and commuting," said
Mark Hopper, senior product marketing manager for Phone.com. "With
subscribers relying more and more on their mobile phones, operators are
experiencing increased revenue and reduced churn. In addition, content providers
are able to capitalize on phenomenal marketing opportunities based on
location-specific behavior. It's a win-win situation for all parties involved.
We expect this relationship to support continued growth of our SDK
program."
"Phone.com's success in building a network of wireless software
developers 100,000 strong is empowering a huge number of businesses to
immediately enhance their offerings with location services," said
Jean-Michel Durocher, CEO and founder of Webraska. "We are looking forward
to working with Phone.com and its developer community to create the most useful
applications for wireless subscribers. The integrated API will provide
developers with a secure solution for the deployment of robust Internet
applications equipped with mapping, location request and routing tools. The new
location development platform will also be instrumental in helping many
e-businesses meet their wireless initiatives, especially mobile commerce."
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