Solomon-Wolff Forecasts the Wireless Internet Market

Solomon-Wolff Associates, a New Jersey-based market research firm specializing in telecommunications issues, Wednesday announced its forecast for the wireless Internet market.

From its semi-annual survey of Internet users, Solomon-Wolff estimates that wireless Internet service generated $1.2 billion in revenue in 1999. The firm predicts that the market for wireless Internet service will grow to $14.7 billion in 2002 and to $16.5 billion in 2003.

"The market for wireless Internet service is in its early stages right now, but will expand tremendously in a short amount of time," predicted S. Joey Wolff, partner, Solomon Wolff Associates. "Our estimate of the wireless Internet market is based on past experience in tracking other emerging technologies, such as wireless telephone, Internet Service Providers (ISPs) and satellite television."

According to Wolff, Solomon-Wolff Associates tracks trends in personal communications services through the firm's Web site, Consumers from the firm's database of 150,000 Internet users are selected to participate in the bi-annual survey. The communications services rated include local, long distance and wireless telephone, cable and satellite television, Internet Service Providers (ISPs) and paging, while questions related to emerging technologies are added regularly.

"Wireless Internet came out of the convergence of wireless telephone and laptop computers. Consumers who use these services are likely the early adopters of wireless Internet," said Wolff.

Presently, only four percent of current Internet users report using wireless Internet service, according to Solomon-Wolff's study. This translates to a total of 2.4 million users in the United States. Solomon-Wolff's current data indicates that there are slightly more women using wireless Internet than men, and the largest proportion of users are in the 31- to 45-year-old age group.

"As with other communications services measured in our survey, we will soon be able to track consumers' usage, spending and satisfaction of specific companies providing wireless Internet service," said Wolff.

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