Bankrate.com, the Internet's leading consumer banking marketplace and the flagship site of ilife.com (NASDAQ: ILIF), today announced that it will deliver personalized Bankrate.com content and services to mobile devices via the AvantGo mobile Internet service.
Using a wireless, real-time connection or via desktop synchronization, AvantGo users can access Bankrate.com information, banking rates and editorial on their handheld devices and Internet-enabled phones.
Bankrate.com will comprise a channel on AvantGo, with a menu of updated mortgage rates, auto loan rates and CD rates. Content on banking and investing topics will be also be offered.
"This is a very exciting opportunity for our users to access Bankrate.com content and applications through wireless devices," explained Elisabeth DeMarse, President and CEO of ilife.com. "Bankrate.com users can now access rate information remotely, as well as download the information to their PDAs. Our agreement with AvantGo offers Bankrate.com users around the globe the luxury of information when and where they need it most."
"Bankrate.com on a mobile device is ideal for individuals on the go who want to access information when they are in a hurry or away from their computers," said Ann Culver, director of partner marketing and development for AvantGo Mobile Internet. "We are pleased to be working with Bankrate.com as it delivers new content and services via the AvantGo mobile Internet service."
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