NetMorf, Inc., the premier mobile commerce (m-commerce) platform, and Barnes & Noble.com (NASDAQ:BNBN) (www.bn.com) today announced that Barnes & Noble.com has adopted NetMorf's leading m-commerce platform, SiteMorfer(TM), to enable customers to purchase thousands of items from any wireless device. Barnes & Noble.com is one of the world's largest Web sites and the sixth largest e-commerce site, according to Media Metrix.
By adopting SiteMorfer as its standard platform, Barnes & Noble.com enters a new stage of its m-commerce strategy. Now, this leading B2C e-tailer can leverage the industry's first wireless commerce platform that allows millions of customers to quickly browse, select and purchase books, music and other items from virtually any handheld device. In contrast to other wireless Web tools, SiteMorfer provides direct data access to the back-end inventory databases and systems, and allows business logic to be applied to individual transactions for a fast, customized and efficient wireless purchasing experience.
"We selected NetMorf to deliver our mobile commerce initiatives after conducting a lengthy and detailed review of several wireless transformation technologies in the market," said Carl Rosendorf, SVP of Barnes & Noble.com. "Our mobile commerce initiative is an integral part of our multi-channel strategy as a fundamentally new channel as well as a tactical extension of our wired site. We chose NetMorf and the SiteMorfer platform because they demonstrated a deep understanding of the challenges, requirements and services needed to deliver the very same purchasing power that browser-based consumers have, offering the ability to conduct transactions that provide the best possible user experience. SiteMorfer offers us the accuracy, flexibility and scalability needed to meet Barnes & Noble.com's needs for growth, performance and customer satisfaction."
With the "always on" B2C nature of Barnes & Noble.com, SiteMorfer offers transaction-based usage of the application to create a new sales channel and to provide increased customer retention and brand awareness 24 x 7 x 365. By taking into account personal preferences, previous purchasing history or items last left in an e-shopping cart, SiteMorfer can apply this information to deliver the kind of content the shopper prefers to receive on a wireless device, increasing the likelihood of a purchase to be completed quickly and easily.
"The mobile consumer is vastly different from Web users, and business leaders like Barnes & Noble.com understand the right approach to deploy a mobile-commerce platform that will meet this user's unique needs," said Michael Maggio, president and CEO of NetMorf. "While typical on-line Web users require lots of rich content to research purchasing decisions, mobile users need precisely the right information delivered at a time when every minute counts. Barnes & Noble.com's decision to adopt a platform approach validates our position, that m-commerce presents a new and different channel for revenue. Each channel potentially addresses a different user profile from the appropriate venue, whether it be brick and mortar, Web commerce, or now mobile commerce."
Direct Data Access Ensures Precise Results, Every Time
Because SiteMorfer can access the most up-to-date data, truly current information such as in-stock availability, special pricing and purchasing trends are relayed to consumers in real-time. SiteMorfer helps marquee companies like Barnes & Noble.com unlock a new channel with m-commerce, increasing transactions and customer loyalty with precise, reliable results.
For example, when accessing Barnes & Noble.com from a wireless device, if a consumer decides to review a "top ten" book list to help select a birthday gift, SiteMorfer can deliver the list dynamically based on actual database statistics. If the consumer then decides to purchase the most popular book, SiteMorfer retrieves the appropriate information directly from the inventory database, processes the transaction and sends it for fulfillment immediately.
By contrast, other wireless solutions that rely on extracting HTML Web content from a site may not be well synchronized with inventory databases. With this approach, an item might falsely appear to be in stock, resulting in delivery failures and disappointed consumers. With SiteMorfer on board, Barnes & Noble.com customers view data from the actual sources, and are assured at the time of purchase that an item is available and has been processed for delivery.
An m-commerce platform such as SiteMorfer allows companies to provide the highest quality purchasing experience to customers by leveraging existing e-business infrastructures to deliver the right transactions to the right devices, at the right time - whether they are calling from a telephone or making requests from any wireless device.
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