BuyBuddy.com, the Internet's leading independent comparison shopping guide, and Rogers(TM) AT&T(R) Wireless (TSE:RCM.B)(NYSE:RCN), today announced the official launch of the BuyBuddy Mobile(TM), wireless shopping comparison service. Through BuyBuddy Mobile, Rogers AT&T Wireless customers will be able to comparison shop for a wide variety of products, including electronics and computers and expanding into music, movies, games, books, and more, using the new `palm-sized' BlackBerry 957 and BlackBerry 950 Wireless handheld devices.
BuyBuddy Mobile delivers all the essential content, services and tools to enable consumers to match their needs with the right products, receive customer support and find the best prices - anytime, anywhere. While the service will initially be available only on the BlackBerry Wireless handheld devices, BuyBuddy.com plans to expand BuyBuddy Mobile to include its service on all mobile phones, pagers and devices.
BuyBuddy.com's comprehensive service offers consumers the following capabilities:
-- Free, value-added content and services
-- More than 30,000 hardware, software and consumer electronics products
-- More than 100 specific categories
-- Easy access to prices, consumer reviews, product ratings, merchant reviews and other powerful shopping information that provides buyer power
-- Current pricing for comparison
"We are committed to providing our customers with access to the kinds of services that enhance their lives, providing greater conveniences and more productivity," said David Neale, Vice President, Product Development, Rogers AT&T Wireless. "We believe that services like BuyBuddy Mobile enable our wireless customers to make informed decisions about what they are buying, and at what price, on the spot."
"As a result of our content partnership with Rogers AT&T Wireless, consumers will be able make their wireless devices an important part of their daily shopping experience," said Mike Abramsky, Chief Executive Officer for BuyBuddy.com. "Imagine strolling the aisles of your favourite electronics store and being able to get instant access to product reviews and comparison pricing. BuyBuddy Mobile gives the consumer more power than ever before."
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