Etensity Launches Innovative Wireless Solution for B2B Auto Exchange

Enabling PriceDrive.com to Offer Real-time Dealer-to-Dealer Transactions through Wireless Devices 

Etensity, one of the fastest growing eBusiness professional services firms announced the expansion of its wireless solutions practice, which is dedicated to helping clients develop real-time transaction capabilities and accelerate eCommerce initiatives through wireless technology applications and solutions. In addition, Etensity partnered with PriceDrive.com, the online automobile exchange pioneer to develop a wireless solution that provides car dealers with the flexibility to communicate with each other and access real-time inventory levels, quotes, appraisals and financial information directly from the showroom using wireless devices. 

"Etensity's wireless solutions practice was designed to help companies gain a competitive advantage by streamlining their business processes and enabling them to function in real-time with immediate access to information via wireless devices," said Peter Noce, Chairman and CEO of Etensity. "As employees become increasingly mobile, companies are realizing the benefit of providing desktop functionality via wireless devices." 

PriceDrive.com is the first eCommerce solutions provider that allows automobile dealers to leverage the Internet to communicate and transact with other dealers to maximize the resale value of their used vehicle inventory. The PriceDrive.com business-to-business auto exchange enables car dealers to meet, exchange information and bid on available automobiles online. 

"In the auto business the ability to react faster than our competitors is crucial to our success," said Steve Hall, CEO of PriceDrive.com. "The average dealer spends less than two hours a day in front of a PC and customarily utilizes a cell phone and pager on average between 8-10 hours per day. Our wireless applications allow dealers to communicate and transact more frequently and efficiently, saving them thousands of dollars and countless hours in the buying and selling of their used vehicle inventory. PriceDrive combines a full-scale traditional inventory management solution with a modern method of doing business." 

PriceDrive.com's wireless application functions primarily over mobile phones, but will be expanded to include handheld devices. PriceDrive.com is growing rapidly, with nearly 100 dealers of all makes and models - new, used and wholesale, already signed up in the mid-Atlantic region. A national rollout is expected to begin in the fall. 

"PriceDrive.com, like many of our customers that conduct their business in real-time, came to Etensity wanting to evolve their historically PC-centric business applications into a more wireless-based solution," said Vivek Malhotra, Director of Wireless Solutions for Etensity. "As new wireless standards emerge, Etensity has been successful in building the infrastructure and technology required to successfully introduce new solutions that comply with these global standards and provide competitive advantage for clients who have the foresight to use them." 


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