JP Systems Teams With Engage Media to Build Mobile Advertising Marketplace

JP Systems' Technology and Applications to Wirelessly Deliver Engage Media's Marketing Solutions

JP Systems, Inc., a leading wireless data technology and services enabler, today announced the formation of a strategic alliance with Engage Media, a division of Engage, Inc. (Nasdaq:ENGA). The alliance will advance mobile advertising in the business-to-business and consumer markets.

This agreement integrates Engage Media's advertising networks with JP Systems' wireless enablement services. The two companies also will develop technology that ensures the delivery of permission-based targeted advertising to a host of handheld devices, including cell phones, personal digital assistants and more. This will provide consumers with targeted information on services relevant to their interests, while supplying marketers and advertisers an additional, unique medium through which they can reach potential customers.

"This is the beginning of a relationship that will take the best of the Web to another level -- wireless," said Mike Iapalucci, JP Systems' vice president of mobile portals. "We chose to work with Engage Media because they have proven to be one of the leading providers of online marketing solutions.

"We will maintain Engage Media's philosophy of driving the highest standards in consumer privacy and conforming to government regulatory guidelines," said Iapalucci. "Together, we intend to expand and develop the wireless advertising market in a way that benefits businesses, consumers and advertisers alike."

As part of this agreement, JP Systems and Engage Media will offer localized mobile advertising for both the business-to-business and consumer markets. For example, when an individual travels to Dallas, they will receive targeted advertisements via their cell phone that promotes local hotels or restaurants.

Central to the agreement is JP Systems' portal, InfoBeam(R).net, which will offer subscribers relevant and targeted permission-based advertising with the aid of Engage Media's advertising networks. This popular free portal offers users information services, including stock quotes, horoscopes, news and weather.


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