OceanLake announces the launch of its wireless business-to-consumer (B2C) shopping application for TheShoppingChannel.com, Canada's leading multi channel retailer.
OceanLake proprietary wireless software commerce application for TheShoppingChannel.com has been linked to TheShoppingChannel.com's current e-commerce architecture.
"TheShoppingChannel.com has excelled at electronic commerce and fulfillment since the 1980s," said Ted Starkman, Vice President of Electronic Commerce at The Shopping Channel. "OceanLake Commerce has been central to our transition into our fifth retail channel - the wireless realm. We look forward to expanding the functionality of this wireless channel over the coming months."
"OceanLake is pleased to be selected as TheShoppingChannel.com's wireless applications developer," said Steve Koskie, President of OceanLake. "It is exceptional to find a client with the leadership and vision of the power of wireless-enabled shopping and information."
The system, developed by OceanLake, allows TheShoppingChannel.com customers to shop for best-selling items, last minute gifts, enter contests and view TheShoppingChannel.com news and program guide over Blackberry Wireless handheld devices, provided by Rogers(TM) AT&T(R) Wireless or other devices such as Wireless phones and Personal Digital Assistants (PDAs). The OceanLake application presents website content to the wireless device and provides all of the navigation, shopping functionality and a shopping cart for wireless purchases.
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