RightsMarket to Demonstrate First Generation of Wireless Digital Rights Management Solution

Ansyr Technology Supplies PDF Viewing Tools and Expertise in Support of RightsMarket Initiative

RightsMarket Inc. will launch its first-ever demonstration of a production digital rights management (DRM) software for Windows-powered handheld devices, Tuesday, August 29 at the SeyboldSF Conference in San Francisco.

An audience of over 35,000 technology, print and web-publishing professionals are expected to be in attendance at the three-day conference.

RightsMarket's DRM solution utilizes PDF viewer technology from Ansyr Technology Corporation, and will allow corporate and commercial content owners to seamlessly enforce digital rights for materials used on handheld computers and wireless Internet appliances.

"Through our technology partners, Adobe and Ansyr Technology, RightsMarket is demonstrating a complete wireless content acquisition experience, authentication and digital rights management technology solution for web and print publishers, media and the overall technology community at this conference," said Lindsay Moir, President and CEO, RightsMarket Inc. "The demonstration will take place within the Adobe Partner Pavilion, where users can see the ease of use, speed and efficiency of this first generation wireless DRM solution."

CEO Norm Levy from Ansyr Technology stated, "we are pleased that RightsMarket has chosen Ansyr's PDF viewing technology for this first-ever application of DRM on handheld devices. This technology provides a powerful solution for a new world of mobile professionals who desire meaningful and high value content on their personal computing devices. RightsMarket's offering ensures content control and usage rights, it also authenticates the user of the handheld device."

RightsMarket provides a complete solution for digital rights management (DRM), offering publishers and content owners the opportunity to substantially enhance current revenue streams by adding a new digital channel to existing avenues of distribution. RightsPublish allows publishers and content owners to retain complete control of their intellectual property while expanding the range of options that have traditionally governed consumer interactions with printed material. Fully supporting Adobe's Portable Document Format (PDF), RightsPublish enables digital content to be sold through new flexible retail models such as partial consumption (try before you buy, view only, view and print, etc.) pay per use, expiration, and subscription.

Ansyr Technology's PrimerTM is the first product to provide PDF viewing and navigation capabilities on Windows-powered palm-size and handheld computers. Primer enables users to view, navigate, and print documents formatted in Adobe's PDF Format, a worldwide standard for electronic document distribution. With Primer, any PDF file, including blueprints, large documents, manuals, forms, images, and spreadsheets can be easily transferred to handheld devices. With Ansyr's groundbreaking software, mobile professionals have access to vital information-whatever they need-anywhere they go.


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