iWon.com Partners With 2Roam to Enter the Wireless Arena

2Roam to Extend Content and Advertising to Wireless Devices for Leading Destination Portal

2Roam, a leading wireless Web Application Service Provider (ASP), and iWon.com, a leading Internet portal, announced today that iWon.com will now be available via wireless devices. By utilizing 2Roam's patent-pending technology, iWon.com can now extend its content and advertising model quickly and easily to any Internet-enabled mobile device on any carrier network.

Currently the fifth most trafficked site on the Web, according to Nielsen/NetRatings for July 2000, iWon allows visitors to check email, shop, read the news, and perform all the other activities they would regularly do on the Internet. Nearly every click earns the visitor entries into iWon's daily, weekly, monthly and annual cash prizes. By using 2Roam's wireless solution, visitors will be able to access iWon from PDA's, cellular phones or any other Internet enabled mobile devices to perform such activities while increasing users' chances of winning valuable prizes on the site. In addition, 2Roam will enable specially formatted advertisements to be integrated throughout the wireless site, extending iWon's primary revenue model to the mobile audience.

2Roam's solution consists of the Catalyst Wireless Solution Server (TM), which delivers content to any wireless device in any wireless protocol or language, including WAP and iMode, as well as the Nomad Wireless Solution Toolkit(TM), a graphical content management application. Catalyst and Nomad provide Web designers with unprecedented control over the specific look and feel of their wireless site and offer an array of value-added services such as secure e-commerce, ad-serving, e-coupons, messaging and reporting.

"As we enter the wireless arena we are extremely excited and pleased to partner with a firm like 2Roam, " said Jonas Steinman, Founder and co-CEO of iWon.com. "We are confident that 2Roam's technological expertise will not only significantly enhance iWon's service offerings for its existing clients and users, but will also allow us to extend our robust offerings to an even broader audience."

"iWon's decision to reach wireless consumers using 2Roam's solution is further validation that we are becoming the wireless partner for the world's top e-businesses," said Bryan Wargo, president and CEO of 2Roam. "2Roam is committed to working closely with iWon.com to leverage the infinite opportunities of a wireless presence to increase their revenue while maintaining the high level of service that its millions of visitors have come to expect."

2Roam currently carries more wireless Internet traffic and has helped more of the top Web businesses extend their site to the wireless Web than any other Wireless ASP. eBay.com, ShoppingList.com, FogDog.com, and now iWon.com, use the unique tools that 2Roam offers to extend their Web businesses to the wireless Web both quickly and profitably. A combination of unrivaled technology and key partnerships with industry leaders such as Engage and Avenue A enable 2Roam to deliver a complete solution that address all the business needs of leading Web businesses.


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