Mobilaris and Nordisk Film TV recently launched a new TV-concept that will
introduce mobile Internet and mobile positioning to the Swedish TV-audience. The
concept allows the viewer to take active part simply by interacting via the
mobile phone or the computer.
Together, Mobilaris and Nordisk Film TV have developed a new concept for the
entertainment of tomorrow. The concept is a combination of traditional family
entertainment and new features provided by mobile Internet. Mobilaris, who
develops service platforms and mobile information services, provides the
technical expertise while Nordisk Film TV contributes to distribution and
production.
- With our long experience of TV- entertainment and Mobilaris positioning
services, we give the concept of interactive entertainment a whole new meaning,
says Adam Alsing, Programme Director at Nordisk Film TV.
The concept addresses the entire family who can interact in the plot simply by
using the mobile phone or the computer. The idea is primarily designed for TV
but is easily adjusted to fit other media as well.
- For Mobilaris, TV is a great way to reach out to a larger audience, says Björn
Westerholm, CEO at Mobilaris. Here we are given a unique chance to show the
viewer the real value of location-based services and it's done in an easy and
playful way.
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