Red-M(TM), a pioneering developer of Bluetooth Internet access server technology and subsidiary of Madge Networks N.V. (NASDAQ NM: MADGF), today announces that it will partner with US-based Strio, to bring the benefits of Bluetooth, the emergent short-range wireless technology, to the retail marketplace.
Strio is a Wireless Network Provider and developer of innovative applications that enable retailers and mall property owners to increase foot traffic, streamline operations and increase value and convenience to their consumers. Strio will use Red-M's Bluetooth access server technology to build wireless networks that enable rapid and reliable transmission of information to and from computers and handheld devices.
"Red-M's Bluetooth product offering will enable Strio to build world-class wireless networks for brick and mortar environments and host a variety of customizable applications," says Duncan Freeman, Co-Founder and President of Strio. "Strio's focus on the retail industry, combined with Red-M's innovative technology, will empower the next generation of wireless communications."
Simon Gawne, VP of Marketing and Business Development at Red-M, says, "We believe that the advanced capabilities of Bluetooth will benefit the retail market considerably. Working with Strio is a very compelling opportunity for us, due to their experience with emerging technology and focus on specific vertical markets. Red-M has already established a very strong position in the Bluetooth market and we expect this partnership to further consolidate that position."
Red-M's Bluetooth access server products will provide mobile access to the Internet, Intranet, and voice and data services from a wide range of devices including PCs, mobile phones, personal digital assistants (PDAs), Wireless Application Protocol (WAP) smart phones and other emerging information appliances. The first products from Red-M are expected to be available by the end of this year.
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