Senada.com today announced that it has partnered with AmericanGreetings.com, (AOL Keyword: AG) the leading online greetings provider and personalized content delivery company, to create the world's first carrier-branded mobile greetings solution.
Senada.com's Managed Messaging Platform, developed by the company to wirelessly enable its award-winning event communications Web site, will be the foundation for delivering AmericanGreeting.com's compelling greetings content on a wide-range of wireless networks and devices.
With the new application, consumers will be able to select an appropriate message from top greeting categories on their wireless phone or PDA, sign and then send the sentiment to another wireless device or email address. Recipients receive the information and can respond with a follow-up sentiment, phone call or email. The solution overcomes the cumbersome task of typing a meaningful message on today's WAP phones and PDAs.
"We believe our partnership with AmericanGreetings.com will be very successful in generating increased wireless adoption in the U.S.," said Gregory Brown, CEO of Senada.com. "Electronic Greetings are the second most popular activity on the Internet's most widely-used applications. We're confident that AmericanGreeting.com's card content and our robust managed messaging platform will drive quick adoption by carriers and consumers alike."
"We're excited to see AmericanGreetings.com's sentiments taking a step into this exciting new medium," said John Dearborn, senior vice president and chief operating officer of AmericanGreetings.com. "Our partnership with Senada.com allows our customers to make their feelings click in entirely new ways."
The service will launch in Q4 of 2000 and will be managed and operated by Senada.com. A demo of the new service is available by request (contact Dan Arnall, vice president of marketing for Senada.com at demo@senada.com).
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