At a news conference in London yesterday, THQ Inc. (Nasdaq:THQI) announced a strategic agreement with Siemens AG's Information and Communication Mobile division to create games for Siemens' mobile devices.
These devices range from WAP-enabled mobile phones to Windows-based devices with multimedia, wireless Internet and mobile phone capabilities. The first game scheduled for release under this new agreement, "Pocket Golf" (working title), was showcased at yesterday's news conference on two different Siemens mobile devices: the MultiMobile, which Siemens jointly developed with Casio, and the SIMpad. "Pocket Golf" is scheduled for worldwide release in 2001.
"As a global leader in mobile communications devices, Siemens is an ideal partner for THQ in the emerging mobile entertainment arena," stated Brian Farrell, president and CEO, THQ. "We look forward to leveraging our handheld videogame expertise in delivering interactive entertainment experiences to the millions of cell phone and mobile device owners worldwide. This clearly represents a new and growing market for THQ."
"Our vision for the future is that we will work with THQ to provide exciting, interactive games for wireless entertainment on Siemens mobile phones and digital products," said Ruud Krabbe, senior vice president, marketing, Siemens Communication Devices. "As we develop convergence products, our strategic alliance will allow us to build upon our respective strengths in both mobile digital telephony and mobile entertainment."
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