w-Trade Technologies Joins Forces With Mobilocity to Provide Complete, End-to-End Mobile Business Products and Services

Companies To Collaborate On Joint Customers

w-Trade Technologies, a global provider of mobile business software applications, today announced a strategic partnership with Mobilocity, the leading m-business builder, that will provide joint customers with w-Trade Technologies' complete mobile business solutions and Mobilocity's custom application development, m-business strategic consulting and complete implementation services.

As part of the partnership, w-Trade Technologies has joined Mobilocity's Mobility Lab, the first-of-its-kind research and development operation dedicated to pushing the frontiers of mobile Internet applications. The Mobility Lab is quickly forming alliances with best-of-class providers of mobile Internet hardware, software and services while maintaining a vendor- and platform-neutral approach.

The strategic partnership will enable Mobilocity and w-Trade Technologies to enhance their existing customer relationships by bolstering clients' wireless initiatives and decreasing time to market. Through this partnership, Mobilocity may offer its clients access to w-Trade Technologies' multi-device, multi-network wireless platform technology and its portfolio of wireless software applications, while providing strategic m-business recommendations, implementation, and integration services. In addition, w-Trade Technologies' customers will be able to capitalize on Mobilocity's consulting and implementation expertise to help execute successful m-business strategies.

"One of the biggest challenges organizations are facing is how to effectively take advantage of the many opportunities in today's growing mobile commerce market," said Donna R. Oliva, CEO of w-Trade Technologies. "Mobilocity is a proven leader in developing and implementing m-business strategies, and offering this service to our customers will enable them to maximize the potential of their wireless initiatives and speed their time to market."

"By partnering with w-Trade Technologies, Mobilocity is positioned to deliver a comprehensive set of wireless applications to our current and future client base," said Omar Javaid, CEO of Mobilocity. "Our relationship not only allows Mobilocity to provide value-added development and deployment services to w-Trade Technologies' customers, but it also extends Mobilocity's client base and market penetration."

w-Trade Technologies provides companies who use its wireless system the ability to offer their customers a variety of wireless transaction capabilities, including - securities trading, banking, shopping, content delivery, e-mail and instant messaging. w-Trade Technologies' wireless software solutions are supported by more than 200 wireless handheld device types, including: mobile phones, such as those made by Ericsson, Motorola, and Nokia; PDAs, including the entire family of Palm, Inc.'s personal organizers and Microsoft Windows CE-based handheld computers; RIM Wireless Handhelds; and all Symbian-based wireless devices.


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