In the white-hot space of m-commerce, a defining solution has emerged. One that presents the first comprehensive, end-to-end m-commerce and m-services platform that is appealing to wireless carriers, merchants and end users. Fusing an unprecedented combination of secure identity, PIM, wallet and intelligence functions, the Zkey technology promises to deliver accuracy, access, integration and intelligence.
"If the mobile handheld device or phone are to become compelling windows to commerce, it will happen through Zkey," stated Founder and CEO Nick Desai. "Basically, ours is a user-centric approach, with carrier centric values -- no matter how interesting the offering or application, if users don't use it, what is the point?" The key insight to Zkey is the realization that the integration of identity and PIM are vital to initiating and completing a vast majority of commerce applications. Intelligent interactivity then allows Zkey to anticipate users needs based on preferences, rules and PIM data, always with the users permission, of course.
Zkey terms their solution as actionable m-commerce, reducing complex transactions to a series of yes or no type questions. The true beauty of the Zkey approach is that Zkey allows the easy integration of ANY Web, click-and-mortar, or local retail merchant. The user and carrier have tremendous control in the merchant selection. Like a Credit Card, Zkey is designed to be a platform. Many companies are building specific vertical commerce applications (say travel, corporate expense reporting, etc., on the Zkey platform).
"Basically, our vision is to offer a single, unified platform for ALL m-commerce and m-services functions," added Desai, "interestingly, it is the VERY continuity of information flow that adds value to each subsequent transaction."
In addition, Zkey offers heightened security and uncompromising user control. A user defines exactly what information is released to whom, when, and for what.
Zkey's technology is based on JAVA and XML, and optimized for wireless handheld Internet capable devices, such as WAP phones and PDA's.
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