Intrinsic Technology, the Shanghai-based wireless technology developer, today announced their customization tool, PWS.CN (Personalized Wap Server for Cellular Networks), has been selected as one of 12 finalists for "Best Use of WAP in a Consumer Application" at the first official WAP Awards to be held in Seville, Spain on November 27.
Intrinsic Technology is the only Chinese company in contention for a prize at the WAP Awards, and one of only 2 nominees from Asia.
PWS.CN allows wireless internet users to preset customized applications and services without wading through unwanted page connections or links. Intrinsic's PWS.CN is designed to run with IOS.CN (Intrinsic Operating System for Cellular Networks) a technology platform designed to sit above cellular network components and provide an open standard for application and content interface.
"We are proud to have our technology recognized, particularly as it relates to the consumer who will inevitably judge the success of these services," said Intrinsic CEO Jun WU. "In China and the rest of the world, personalization of the user experience is essential to the growth of the wireless internet."
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