GadgetSpace, Inc. today introduced the first wireless intermediary, or "mobilemediary," focused exclusively on providing instant compatibility and access between existing enterprise software applications and wireless devices. The company is preparing to deliver the wireless technology and infrastructure needed to enable enterprises, telecommunications and wireless carriers, ASPs and systems integrators to quickly extend existing enterprise applications for deployment as wireless solutions.
GadgetSpace today also announced its initial seed and venture capital financing totaling $5.5 million from leading Research Triangle Park firms Southeast Interactive Technology Funds and The Aurora Funds as well as prominent angel investors. The company is introducing itself to the market for the first time today, with several customers and partners using and implementing its technology, including Metro-Goldwyn-Mayer Inc., Clarkston, HAHT Commerce and others.
Uniting Mobile Professionals with Enterprise Software
GadgetSpace has built wireless solutions that enable mobile professionals to easily access multiple enterprise Internet applications, content and services simultaneously from a wide range of Internet-capable wireless devices, including phones, PDA's, Palm-based devices, automobiles and other specialty wireless devices. Unlike other companies focusing on simply transferring basic web content, GadgetSpace's management team and technologists have built the company from the ground up to accelerate the deployment and usability of large-scale software applications via wireless appliances.
"While access to Internet content via wireless devices has flourished in the past year, significant infrastructure, technology and services are needed to bring enterprise applications to the same level," said David Motsinger, president and CEO of GadgetSpace. "We believe our mobile intermediary model brings the technology and business channels necessary to rapidly accelerate the integration of wireless devices within the enterprise, ultimately providing mobile workers with access to the applications they need to more efficiently do their jobs."
"GadgetSpace's unique approach and focus on the enterprise puts it in a strong position to be a leading wireless company," said David Blivin, co-managing director of Southeast Interactive Technology Funds. "The company is already seeing very high demand with zero marketing to date, a clear sign of the market need that already exists for enabling wireless access to enterprise applications."
The First "Mobilemediary"
GadgetSpace's mobile intermediary service has immediate value to enterprise organizations that have invested in a first wave of Internet solutions. These companies have already absorbed the time and expense of re-engineering their business processes for Internet-based access. GadgetSpace offers an "instant" path to wireless use of the enterprise content, data and services, including those organizations that are using an Application Service Provider (ASP) model to host and execute their applications.
There has been a substantial investment in Internet-enabled infrastructure, estimated by Internet Research Group at $153 billion in 1999. The implementation of Internet-enabled systems has been driven by various strategic enterprise initiatives, including customer relationship management, partner relationship management, supply chain management, sales force automation and Internet marketplace integration. GadgetSpace offers the ability to leverage these initiatives in new ways, reaching mobile constituents in an extremely cost-effective manner and deriving substantial ROI from existing investments.
"GadgetSpace helped us put sophisticated business applications on our mobile devices," said MGM CIO Kim Spenchian. "The time to market with GadgetSpace was very fast and we are expecting that these wireless applications will provide significant additional value to our mobile workforce."
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