MoPilot.com, the leading mobile portal and search engine, has signed a distribution deal with BTinternet, one of the UK's leading internet service providers, to provide its WAP content and services to the BTinternet WAP portal.
BTinternet customers will enjoy access to MoPilot's WAP search engine as well as its free mobile services including a news feed, matchmaker service, chat room and entertainment zone. There will also be a link from the BTinternet WAP page to the mopilot UK and Irish Web site.
Sandra Leyh, chief information officer of MoPilot.com, commented: "BTinternet and MoPilot both have very strong brands with strong usership figures and today's deal is beneficial to both networks: mopilot benefits from receiving increased traffic and BT benefits from receiving compelling, trusted content."
Stephen Brown, BTinternet's Head of Marketing, added: "MoPilot is taking great strides to become the top brand in the world of wireless search. It is evolving to become a leading WAP content provider, making it a natural choice of partner for the BTinternet WAP portal."
The alliance is part of BTinternet's strategy to offer its customers a wider selection of web and WAP content. Existing WAP content providers available through the BTinternet WAP portal include Domino Pizza, Citiwiz, The Guardian, Loot.com Limited, QXL.com and many others.
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