Percussion Software Enables Content Transformation for the Wireless Market

-- Leading Innovator Offers Flexible, Open and Easy-to-Use Systems That Simplify the Management and Delivery of Dynamic Content for the Wireless Web --

Responding to market demand for wireless Internet capabilities, Percussion(R) Software today announced its Wireless Web initiative based on the Rhythmyx product family, its native XML and XSL content management system and application server. The Rhythmyx Content Manager(TM) for Wireless is a dynamic XML content server that enables enterprises to distribute information to any wireless device, extending the reach of their intranets. With Rhythmyx, businesses can seamlessly transform a single copy of any content for presentation to wireless devices such as cellular telephones, personal digital assistants (PDAs), pagers and e-books.

"Delivering content in the format people wish to receive it is a major requirement of business," said Barry Reynolds, president and CEO, Percussion Software. "The ability to support wireless technologies is now possible using our next-generation content management system built on native XML and XSL. With non-XML or XSL systems, the conversion of content from one source to wireless is proprietary and not easily delivered for the wide variety of devices that are being used. Our `write once, use anywhere' content management system simplifies content coming from any source and easily delivers it to wireless devices."

According to a June 2000 Forrester Research report, Many Devices, One Consumer, by 2003, 45% of online users will connect to the Internet using more than one device and by 2001, 3.5 million consumers will connect regularly through cell phones with mini-browsers.

The Rhythmyx family uses XML to normalize content coming from many sources, including news feeds, databases, repositories, and other content stores, and then converts the content into the appropriate format for display on any wireless device. This technology, which includes support for WAP devices and Palm Pilots(TM), places Web information within easy reach of anyone with a cellular phone, PDA or other wireless device.

To date, wireless access to the Web has required some type of gateway filtering technology or specialized site, which does not flexibly adapt to the variety of wireless devices available. With Rhythmyx, content can be efficiently transformed into output for any type of wireless device because of its adaptability to the uniqueness of features such as screen size.

A key ingredient of the Rhythmyx wireless strategy is using native XML and XSL to accomplish end-to-end integration. The strength of XML lies in its ability to separate content from presentation and delivery, which translates into significant benefits for users managing Web content:

-- First, XML enables content to come from any source in any format. It also enables Rhythmyx to work within an existing infrastructure, supporting any Web development tool, database, site management tool or desktop delivery mechanism.

-- Second, this separation of content from format enables the Rhythmyx Content Manager to take the relevancy rules (such as to whom the content is targeted, where it is to be posted, and when it should be posted or removed from the Web site) and apply them to the content once. In addition, relevancy includes access control information down to the field level.

-- Third, by using XSL for conversion and formatting, the content can now be formatted for any output device, including WAP devices using Wireless Markup Language (WML), without having to duplicate the information.

Percussion's Rhythmyx Content Manager is built using the Rhythmyx Integrator, a native XML application server, which simplifies building dynamic, content-driven applications for the Web. The Integrator uses XSpLit, Percussion's patent-pending technology, to convert existing HTML pages into XML and XSL representations of content and format. A specialized Web server, Integrator uses XML as an enabling technology to immediately deliver dynamic pages of the application defined in its graphical Workbench via standard Web page URLs.

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