YadaYada Forms Alliance with AT&T Wireless Services to Offer Mobile Wireless Coverage

AT&T Wireless IP Network and CDPD Technology Expand YadaYada's Wireless Connectivity Options and Broadens its User Base of Consumers and Business Professionals

YadaYada Inc., an integrated wireless service provider and personalized mobile Web, announced a strategic alliance with AT&T Wireless Services (NYSE: AWE) to offer wireless data coverage to YadaYada's growing user base of mobile computing professionals and consumers.

A significant element of the agreement is YadaYada's ability to offer its service over AT&T's Wireless IP (Internet Protocol) Network, which uses Cellular Digital Packet Data (CDPD) technology to provide data speeds up to 19.2 kbps in more than 3,000 cities across the US.

"AT&T has an exemplary track record in wireless voice and data communications and supports our vision of developing a truly integrated wireless connectivity service," says David Waxman, YadaYada's director of business development. "Using the AT&T Wireless IP network with our Mobile Web Portal will expand our reach into new markets, significantly enhance our coverage and offer a wider range of wireless connectivity options for our users."

YadaYada's technology enables true wireless Internet access to any HTML-based site - including frames - and synchronization between multiple e-mail programs, calendars, address books, `to do' lists and more through the user's personal digital assistant. YadaYada also offers a sophisticated Mobile Web Portal that users can customize to provide information about sports, technology, news, entertainment, finance, or any topic they desire.

"The goal of the AT&T Wireless IP Network's reseller program is to offer wireless connectivity and mobile Web access to the widest range of users possible by working with providers such as YadaYada," said Steve Saslow, national channels manager at AT&T Wireless Services

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