Ericsson chooses BroadVision to personalize WISE Portal

Ericsson and BroadVision have made a software license agreement where BroadVision's application software will be part of WISE@ Portal, Ericsson's mobile portal solution for mobile network operators. The agreement is a further development of WISE@ Portal, enabling operators to offer the end-users profile-based content, based on individual preferences.

"Integrating BroadVision's advanced software for personalization in our WISE Portal solution allows us to provide network operators with a scaleable solution that will help them become leaders in mobile Internet," says Lars Boman, Vice President and General Manager, Ericsson Internet Applications. "The benefit for the end-user is the ability to create highly personal services via the mobile portal based on individual profile, location and time."

The WISE Portal is Ericsson's mobile portal solution created for mobile network operators. It gives operators the flexibility to tailor a portal according to their own market and end-user preferences and supports early commercial launch of mobile Internet applications. Portal users may personalize and access a wide array of services, such as news, chat and e- mail, travel information, ticket reservations and other types of mobile e- commerce, anywhere and anytime.

Broadvision's software will enable WISE@ Portal customers to create advanced, profile-based content and transaction services. For the end- users, the addition of BroadVision's applications to the WISE Portal will mean personalized profiles. For instance, a user searching for a restaurant could be channeled according to a preferred geographical area, type of restaurant, price range and hours of operation.

"We're totally committed to the mobile Internet future. The agreement enables Ericsson to offer several BroadVision software components as an integrated mobile Internet offering to be delivered to wireless carriers," says Dr. Pehong Chen, chief executive officer and founder of BroadVision. "It is estimated that within three years mobile Internet uses will outnumber fixed Internet users. This represents a significant share of the Internet market, and BroadVision, which is currently a leading provider of personalized e-business applications, aims to become a leading provider of mobile Internet applications as well. This agreement with Ericsson is a significant step toward reaching this goal."


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