Sony Pictures Digital Entertainment Inc. (SPDE) and PacketVideo Corporation, the global leader in wireless media, today announced a strategic relationship to create and commercially distribute several of Sony's key digital entertainment properties via PacketVideo's wireless streaming technology to mobile operators worldwide.
SPDE, a division of Sony Pictures Entertainment, aligns digital production with Sony's award-winning online content and game services to deliver next-generation broadband entertainment. PacketVideo, the leader in enabling high-quality wireless media delivery, provides a unique end-to-end solution for distribution, management and viewing of full-motion video and audio over wireless networks to mobile communication devices. The partnership between these key industry players offers mobile operators a powerful revenue opportunity and mobile consumers a wide range of entertainment options.
"This agreement reinforces SPDE's commitment to build compelling content services on top of standards based platforms such as PacketVideo's MPEG-4 streaming technology," said Tim Chambers, Senior Vice-President, Broadband Development, SPDE. "This is a timely agreement as mobile operators begin to deploy next generation networks with increased capacity to deliver bandwidth-intensive services such as streaming audio and video. Our new alliance with PacketVideo offers mobile operators a powerful new revenue opportunity with increased subscriber retention through compelling and `sticky' content delivery."
Under the terms of the agreement, SPDE and PacketVideo will jointly market the wireless multimedia content to mobile operators. SPDE's current digital line-up that will be distributed via PacketVideo's wireless technology includes:
-- Wireless Promotional Opportunities in support of Sony Pictures
Entertainment's feature film
properties, including current box
office hit Charlie's Angels, and the upcoming Vertical Limit
and Finding Forrester.
-- The Dating Game -- a wireless, multi-user version of the
classic dating game show to be developed with Sony Online
-- SoapCity -- a wireless version of the premiere online
destination for fans of daytime drama with in-depth coverage
of the major soaps, daily updates, behind the scenes features,
live event coverage, star chats and an interactive fan
"We are pleased to wirelessly enable one of the most comprehensive entertainment companies in the world," said James Carol, CEO and Co-founder of PacketVideo. "This agreement reinforces PacketVideo's commitment to deliver commercially available wireless video applications and services to mobile operators on a global scale."
PacketVideo has a Los Angeles-based Applications & Services Division led by Robert Tercek to build relationships with key media and entertainment entities, with the intent to create and deploy commercial applications around PacketVideo's ground-breaking wireless media technology.
According to David Kerr, vice president of wireless for Boston based Strategy Analytics (www.strategyanalytics.com), "Wireless entertainment in the U.S. is expected to grow to a $10 billion market, with video at a 70% penetration rate, by 2010. This newly announced agreement between Sony and PacketVideo further validates our belief that the wireless industry is evolving where entertainment will become the dominant modality within the next five years."
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