Centura(R) Software Corp. (Nasdaq:CNTR), a leading global provider of solutions that mobilize the enterprise, and Tranzline, a developer of Customer Relationship Management (CRM) solutions, announced today the launch of CRMSoft for Information Appliances. The solution utilizes Centura's revolutionary mobile application platform, eSNAPP 2.0, to enable businesses to access dynamic customer information in real-time. Working with eSNAPP, Tranzline will provide corporations with a competitive advantage by enabling secure and instant access to the most up-to-date enterprise systems and existing customer business logic.
"CRMSoft was always a market leader, but this will put it way ahead of the competition. Now travelling sales people can have the most up to date information at their fingertips just by using their handheld devices," said John Bryant, Managing Director of Tranzline. "Mobile technology extends the value of a CRM solution and promotes customer loyalty through alignment with the customer experience. Centura's eSNAPP has enabled us to extend our CRM offerings into the new wireless markets."
Tranzline is the UK's leading developer of Customer Relationship Management (CRM) systems for Sales, Marketing and Customer Service. The eSNAPP solution will provide mobile workers with the flexibility to access information and immediately respond to customer requests while away from the office, ultimately enhancing customer relationships.
"Our partnership with Tranzline illustrates that the power of mobile computing can truly be harnessed by businesses and not just the consumer. Centura's technology provides the development and connectivity platform that is making this possible and businesses will be able to reap the benefits of real-time, mobile access to dynamic business-critical information," said Scott Broomfield, Centura Software chairman and chief executive officer. "Mobile computing is revolutionizing the way that business is conducted and by mobilizing its visionary CRM solution, Tranzline is setting the standard for this marketplace."
The online, server-centric nature of the solution provides secure access to multiple enterprise applications on the back-end with options for connecting handheld devices and Information Appliances running on various operating systems on the front-end. Its real-time direct access to the enterprise eliminates the risk of duplication and removes the need to maintain dynamic data locally on thousands of devices. As changes to enterprise data are made, they are immediately reflected on all eSNAPP-enabled devices. With this solution, Centura and Tranzline have empowered field sales and service staff to make informed business decisions based on the most up-to-date enterprise information.
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