InstantDx, L.L.C., a provider of innovative technology for the medical community, and an affiliate of Immunomatrix Inc., a leading biotechnology company focused on rapid diagnostic testing, today launched the industry's first wireless solution for Web-enabled mobile phones. Practical, convenient, and user-friendly, OnCallData enables physicians and their staff to generate prescriptions directly to pharmacies, as well as to review real-time delivery of their patients' medical laboratory data, all via portable Web-enabled handheld technologies. Developed by doctors for doctors, OnCallData easily integrates into the communications devices physicians rely on most -their mobile phones and pagers, in addition to Web-enabled personal digital assistants, Pocket PCs and personal computers.
"OnCallData represents a first for InstantDx and the industry," said Allan M. Weinstein, M.D., Co-Chairman and CEO of InstantDx. "It is a groundbreaking technology that will improve the lives of doctors with hectic schedules, and enable better patient care by delivering vital medical information quickly."
InstantDx's patent-pending technology is the only revolutionary wireless application that uses WAP technology and both a hub-centric or server-centric platform for data, accessible from a wide variety of mobile phone brands and wireless service providers. Doctors can utilize the robust OnCallData mobile phone platform to view patient test results and write scripts -- in less than 30 seconds.
OnCallData is a solution for physicians, offering after-hours convenience and efficiency, and for their staffs', fast and accurate prescription submission. OnCallData's lab review component is especially valuable to those physicians' offices identified by their lab partners as ordering high-volume tests, such as infectious disease specialists, endocrinologists, gastroenterologists, hematologists, and oncologists. Unlike its competitors, InstantDx's OnCallData supports physicians by:
Offering mobility beyond the office;
Requiring minimal behavior change;
Not requiring investment in office infrastructure;
Not limiting the service to specific hardware or devices.
Using a simple intuitive interface, physicians can access stored patient and therapy lists or enter in a selection via the phone keypad. Physicians are then given a choice of patient regimens including the number of tablets per dose, frequency and special instructions such as "take with food." Once the prescription is defined, doctors can choose the appropriate local pharmacy by name, zip code or phone number.
OnCallData's lab results feature allows instant access to patients' results including a summary screen that provides an overview of their patients' status. Unlike the traditional lab results process, patient results are listed by severity including categories for panic, stat, high, low and abnormal results. This system gives physicians immediate access to critical information, including the date and time of the test preformed and the exact test value.
Through strategic alliances with Verizon Wireless, Giant Food and Pharmacy, and other pharmacies, OnCallData is now available to physicians across the country. In addition, all the features of the mobile phone platform are available in a desktop version that runs on a standard Web browser. This provides office staff a one-screen script writing system, coupled with patient test result reporting.
Founded in 1998, InstantDx remains a privately held company. Its highly trained team of medical and technology professionals recognized early on how doctors were pressed for time and developed OnCallData. With this service, doctors and staff can now spend more time to care for their patients. A brief synopsis of some veteran authorities include:
Dr. Allan Weinstein, Co-Chairman and CEO: Co-founder of parent company Immunomatrix in 1991, Weinstein also established J-Med Pharmaceuticals which creates, patents and licenses pharmaceutical products including Comtrex Day & Night, Actifed Sinus Daytime/Nightime, and NasalCrom Prevention Packs, among others. A widely published author, Weinstein's work has appeared in the Journal of the American Medical Association (JAMA), Sports Illustrated, and a host of magazines and newspapers.
Dr. Lance A. Liotta, Co-Chairman: Co-founder of parent company Immunomatrix in 1991, Liotta is the Chief of the Laboratory of Pathology and Chief of the Section of Tumor Invasion and Metastases in the Division of Clinical Sciences, Cancer Institute, NIH. Liotta is the recipient of numerous awards in cancer research, and holds more than 60 patents for his work.
Krishnan Seshadri, Senior VP and CTO: Prior to joining InstantDx, Seshadri was with Oracle Corporation for more than 13 years. While there he initiated and managed a successful architectural consulting practice, and was responsible for managing large and complex projects within Oracle in the healthcare, financial services and manufacturing industry.
Dr. Gordon Whitely, Vice President of Development: With Immunomatrix since 1998, Whitely was VP of Research and Development for the Opus Division of Dade Behring. While there, Whitely was responsible for the commercialization of 47 different tests on three instruments covering cardiac, fertility, thyroid function, anemia, tumor markers, therapeutic drugs, and infectious diseases areas.
Joseph E. Gangi, Executive Vice President of Business Development and Marketing: Gangi is a 20-year veteran in health care communications, offering extensive experience in strategic marketing and a solid understanding of product management, the regulatory environment, and customer needs. He has been responsible for the conceptualization, development, delivery, measurement, and integration of various program elements to offer creative, cost-effective approaches to both product promotion and education.
Wayne R. Benjamin, SVP of Sales: Prior to joining InstantDx, Benjamin held several senior executive positions at Oracle Corporation, including Senior Client Services director for the Mid-Atlantic Consulting Region where he was responsible for the first Oracle eCommerce contract award in the Healthcare Industry.
"By staying in constant contact with labs and pharmacies wherever I am, it becomes easier to properly care for my patients," said Dr. William Condrell, physician of internal medicine affiliated with Sibley Memorial Hospital in Washington D.C. "I've come to trust OnCallData. It has proven to be a valuable asset to my medical practice."
"There is definite demand for OnCallData now," said Weinstein. "With industry analysts projecting that the handheld electronic clinical market (including e-prescriptions and e-lab ordering) will reach $5.5 billion by 2004, and that 20% of doctors will rely on these devices, InstantDx has entered the market at the right time, with the right solution."
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