It's Alive! Develops Mobile Games in Cooperation with CellPoint

CellPoint Inc. (Nasdaq:CLPT) ( and Swedish game developer It's Alive! ( establish a cooperation in developing location-based mobile games on the CellPoint Mobile Location System.

The games can be played with any SMS-enabled phone or a WAP handset in an interactive mode with two or more players.

"Today's mobile games are too dull, we want to create games that appeal to the Playstation generation(1) by bringing the mobile phone to life," says Tom Soderlund, CEO of the Stockholm-based company It's Alive! "Certainly a cell phone can't really be compared to a modern game console. The key is to use the phone-specific features such as mobile positioning."

"Through the cooperation with It's Alive!, CellPoint enters yet another very interesting part of the location market," says Fredrik Wettergren, Project Manager at CellPoint. "We believe that games will have a great impact in the future on younger peoples' attitudes to location services and the mobile Internet."

The cooperation between It's Alive! and CellPoint is based on early game testings on the CellPoint Mobile Location platform. After the tests, the It's Alive! games will be integrated with CellPoint's platform and offered as an integrated package to mobile operators.

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