OmniSky Corporation (Nasdaq:OMNY), the award-winning provider of branded wireless Internet and e-mail services for handheld devices, today announced the launch of The OmniSky Holiday Guide Channel, a collection of holiday gift ideas, information and services designed to accommodate the busy lifestyles of mobile individuals.
The Holiday Guide Channel is the first comprehensive holiday resource for the wireless handheld market. The Holiday Guide is the third in a series of seasonal channels optimized by OmniSky and its branded content partners to give mobile users fast access to relevant information on specific topics. The first seasonal channel, Olympics, debuted in September, followed by the Elections channel in October and November.
"Our customers have extraordinary demands on their time," said Barak Berkowitz, OmniSky's president. "They want solutions that support mobility, enhance productivity and empower them to get things done quickly. The purpose of the Holiday Guide is to put timely and useful resources at their fingertips. It's the first thing they see when they connect to our service during the holidays."
The Holiday Guide Channel is customized to give users an enjoyable wireless shopping experience that saves time and takes the guesswork out of gift buying. OmniSky worked with SNAZ Commerce Solutions, Go2Online, CNET, mySimon and 10Best to customize categories of products and services. The Holiday Guide also provides direct links to sites such as Ucook, DrinkBoy, MovieFone and CitySearch.
OmniSky also integrated online content into the core Palm applications. For example, OmniSky OneTap(TM) lets users insert Web information such as addresses and directions from both the 10Best and CitySearch sites into the appropriate application on their handheld with a single tap.
The Holiday Guide is structured around specific tasks such as shopping, finding the best gift ideas, using an interactive poll, locating stores, and comparing prices. Categories include:
-- The OmniSky Holiday Store, powered by SNAZ Commerce Solutions,
organizes gift suggestions into categories and instantly links shoppers to creative and useful ideas for different interests and ages. Users also can purchase gifts from multiple brand name stores and check out with a single, convenient transaction. -- The OmniSky Holiday Poll helps users solve seasonal questions such as, "What's the perfect gift for my holiday office party?" Users can vote, view Poll Results and tap on the most popular answer to automatically link to commerce applications to purchase the gift. -- Locate Gifts by Area from Go2Online lets users pick a store or gift category and register their starting location. Go2Online then delivers customized directions and distance to the nearest store. -- The CNET Holiday Shopping Guide showcases gifts for tech-savvy buyers. In addition to the suggested retail price, users get a product description, suggested retail price and product review. -- MySimon lets users compare prices by entering a product name or number. In seconds it generates a list, organized by price, of where they can buy the product for the same price or less. -- 10Best identifies the 10 best stores in just about any city, and offers information on the 10 best events, hotels and restaurants.
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