Parthus Technologies PLC (Nasdaq:PRTH)(LSE:PRH) a leading developer of semiconductor intellectual property for the mobile Internet market, today announced that PrairieComm Inc., a leading supplier of integrated baseband processors, chipsets and software to wireless handset manufacturers worldwide, has signed a licensing and royalty agreement for the Parthus BlueStream(tm)platform.
The addition of PrairieComm positions Parthus as the mobile Internet industry's most widely licensed Bluetooth(tm) provider with four of the top 10 wireless semiconductor companies deploying Parthus BlueStream technology. According to Dataquest, 70 percent of the wireless market is controlled by the top 10 semiconductor companies.
Under the terms of the agreement, PrairieComm will integrate Parthus' BlueStream platform as a core technology in its chipsets for second- and third-generation - "3G" - wireless communications. By leveraging Parthus' `zero chip' strategy, whereby Bluetooth functionality is integrated into the existing chipsets of mobile devices, PrairieComm can deliver Bluetooth functionality with minimal increase in silicon cost and power consumption, while ensuring superior performance at a substantially reduced price across all major wireless standards, including UMTS, cdma2000 1X, GPRS and EDGE.
"PrairieComm is very excited to be working with Parthus to develop a Bluetooth solution for our handset and wireless device customers. The BlueStream platform will help us meet our customers' needs more quickly and address the market's broader demand for Bluetooth-enabled mobile communication devices," said John Diehl, president and CEO of PrairieComm. "Our partnership with Parthus was an obvious choice because of their recognized Bluetooth leadership and their ability to deploy technology quickly and cost-effectively."
"One of the most significant challenges to Bluetooth deployment is cost," said Randy Giusto, vice president of mobile and desktop research at IDC. "It's a huge issue especially in smaller devices such as cell phones and PDAs. Their total materials cost is typically under $300, which means that a $20 technology addition can add as much as $50-$75 to the existing device cost, limiting the market potential for that device. A zero chip solution has enormous potential to bring down the incremental price of Bluetooth to an acceptable level which should speed its adoption."
The Parthus BlueStream platform is one of the industry's most comprehensive offerings containing all the necessary technology for semiconductor companies to rapidly integrate Bluetooth into their product offerings. The solution encompasses a comprehensive radio offering (including CMOS RF; digital baseband offered both in baseband IP and full system-on-a-chip) and complete software stacks for baseband and host interface.
"We are extremely pleased to have been chosen by PrairieComm, a leading innovator in wireless chipset deployment, to license our BlueStream technology," said Brian Long, chief executive officer of Parthus. "We believe Bluetooth has the potential to revolutionize mobile communication and connectivity. The agreement with PrairieComm, in addition to our other licensees in the wireless semiconductor industry, positions Parthus as one of the most successful Bluetooth technology providers in the market today."
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