Launches Channel On AvantGo

First Merchandising Channel on the AvantGo Mobile Internet Service and First Online Wine Merchant to Launch Wireless Wine Channel, the leading online wine destination, today announced the launch of the channel on the AvantGo mobile Internet service.

With the launch of this channel, becomes the first merchandising company to bring its content to mobile and wireless devices to AvantGo users and the first online wine merchant to launch its mobile commerce offering. provides AvantGo users with an integrated solution so that they can initiate a transaction in a variety of ways using their mobile devices. Users on the go can browse the website and enter their e-mail address wirelessly to initiate a transaction or they can submit forms that are queued on the device for transmission during a user's next online or wireless synchronization. Users can also use their device to retrieve customer service information and complete a transaction with their cellular phone.

Effective immediately, AvantGo users who subscribe to the channel will find a special selection of over 40 wines from around the world,'s "Top 10 Holiday Gifts" and special weekly offers from on their Palm(TM) or other mobile and wireless devices. All wines featured in the channel include extensive tasting notes from's team of wine experts, as well as "Peter's Tasting Chart,"'s easy to use visual guide to wine flavors. Unique wine gift sets, gift baskets and personalized wine labels can all be previewed. Plus, users of the channel can sign up for the newsletter and receive it on their mobile device and their desktop computer.

"This alliance is a great example of how cutting-edge technology can change the 4,000 year-old wine business," said CEO Bill Newlands. "At, we always look for innovative ways to bring the best of wine to our users -- anytime, anywhere. This agreement with AvantGo definitely increases the cool factor of the wine experience and makes it easy for customers to learn more about great wines at the same time."

"With AvantGo, individuals can get customized information in the palm of their hands. We are especially pleased to see innovative companies like providing not only useful information, but merchandising through our service, providing innovative ways for users to order products using their mobile devices," said Mike Aufricht, general manager of AvantGo Mobile Internet. "The holidays are an especially great time for individuals on the go to take advantage of on the AvantGo service."

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