Primary user frustrations with surfing the wireless Web have either been that there are limited Web sites designed for the wireless screen, or that full content is presented in an unstructured and incoherent format.
WiredPocket has answered the call for structured access to the entire Internet with the launch of Version 1.0 of its advanced wireless Web technology. WiredPocket offers a cost-effective and quickly deployable alternative to current methods for converting Web content to a usable format on mobile devices equipped with minibrowsers. Wireless service providers and enterprises will be able to implement WiredPocket's technology to provide their users, primarily the mobile professional, structured access to full Internet content.
Version 1.0 is currently a free service accessible to any wireless Web user. With their minibrowser, users only need to go to WiredPocket's mobile server at www.pwpw.net, or www.pwpw.net/jp for Japanese (Kanji) characters, and key in the desired URL. Version 1.0 features include user access to full Internet content and the ability to maneuver through simple frames. Future features will include search capabilities, navigation advancements, and the ability to use and fill in forms -- a progression necessary for conducting m-commerce via the wireless Web. Version 1.0 works with WAP or i-mode protocols, and functions on almost any wireless device.
"Our research revealed that the mobile professional desires the freedom to access full Internet content; however, in order for this information to be valuable, it must be presented in a logical, well-organized format," stated Wired Pocket CEO, Hassan Alam. "With the release of Version 1.0, we are fulfilling this essential requirement."
The key behind WiredPocket's user-friendly technology is Intelligent Contextual Mapping. Also known as AutoMapping, the technology examines the full HTML content of a given Web site and organizes it into the most comprehensible form possible before translating it for presentation on the small screen on a user's handheld device. As a middleware technology, it provides infrastructure providers, system integrators and ASPs a low-cost and quickly deployable solution for wireless service providers and the enterprise market. Yankee Group senior analyst Adam Zawel supports this model.
"Since Web sites will often be unable to deliver the appropriate content and presentation commands to wireless devices, middleware will often be the only hope for wirelessly browsing the Internet. A leader in this middleware development with promising software is a company call WiredPocket," said Zawel.
WiredPocket anticipates its technology to first take-off in the Japanese market, followed by the European and the North American markets. Not only are Japanese mobile devices more advanced and overall market penetration more mature, the use of characters for words in the Japanese language means that users can do more with wireless screens. WiredPocket is currently in a number of talks with key Japanese wireless service providers, system integrators and portal providers to develop strategic partnerships.
Methods for Presenting Internet Content to Handheld Devices
Fixed mapping requires that an existing HTML-based Web site be entirely re-written to conform to a specific standard, such as WAP or i-mode, and then maintained as a separate site with its own URL. As new content is added to the HTML-based site, a staff of editors manually trim and condense this content by rewriting it into some standards-based format that will accommodate the interface parameters of handheld devices. While the information presented is highly structured, the process is time-consuming and expensive to deploy.
Transcoding involves special software that takes the entire HTML content of a Web site as input, then converts it on-the-fly into the format of a specific handheld wireless standard for transmission to handheld devices. Transcoding's drawback is that it doesn't discriminate between essential and less-essential information -- all the text on the Web page is sent to the end-user's device in an unstructured format.
Intelligent Contextual Mapping (ICM), or AutoMapping, is a rules-based approach, developed and patented by WiredPocket, that intelligently examines the full HTML content of a given Web site and organizes it into the most comprehensible form possible before translating it into a specific standard for presentation on the user's handheld device. It is the only known technology to provide the freedom of choice for accessing all content on the Internet.
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