ShareSpan, Inc. (www.ShareSpan.com), a leading provider of outsource wireless messaging services, today launched its Wireless Application Protocol (WAP) portal, featuring wireless advertising capabilities powered by WindWire, the leading provider of wireless advertising and marketing solutions.
The launch of the ShareSpan WAP portal is a strong extension of ShareSpan's core wireless messaging service, delivering valuable information and enabling end users to set up or modify their personal options, including message frequency, on the go and directly from their wireless device. WindWire, likewise, enables ShareSpan's partners to further monetize the wireless web by seizing the lucrative promise of delivering their message with wireless advertisements to Palms, PDAs, cell phones and 2-way pagers.
In addition to the wireless messages users receive from ShareSpan's affiliate partners, they can opt-in to receive additional value-added services such as personalized stock quotes, news and weather. Additional features include a Calendar with reminders, Address book, Flight Information, and a comparison engine for shipping information, all for wireless. These features can be accessed and adjusted from either the Web or a WAP-enabled Cellular Phone or mobile device at www.MyShareSpan.com. ShareSpan will offer these features to both its affiliate partners and its private label customers. Private label customers receive a branded WAP portal matching their look and feel, thereby increasing customer loyalty.
"This is a strong value proposition to our partners. By enabling them to offer these wireless services to their users, we greatly increase user retention and revenue-generating potential," said Joe Rubin, Executive Vice President and co-founder of ShareSpan. "Inserting ads into our WAP portal gives our affiliate partners an additional revenue stream, alongside of our wireless messaging services."
WindWire will insert targeted advertisements within the ShareSpan WAP portal, offering relevant and targeted information to users based on individual profiles. This partnership will earn valuable revenue for WindWire, ShareSpan, and ShareSpan's affiliate partners, while enabling consumers to receive both free content and valuable, relevant promotions.
"Because WindWire is the leading wireless ad network, everyone in the ShareSpan sphere wins," said David Wilson, Executive Vice President at WindWire. "First, consumers receive free content, and useful promotions in a secure environment. Second, ShareSpan's partners can earn additional revenue through wireless ad sales. And finally, advertisers can realize the enormous m-commerce potential of reaching customers based on geography and demonstrated preference."
About ShareSpan, Inc. ShareSpan, Inc., enables over 150 companies to communicate with their users over their wireless devices. ShareSpan becomes a company's first step into wireless by delivering business-critical and time-sensitive information to wireless devices. ShareSpan saves companies time and money by outsourcing their wireless messaging needs, while increasing profitability and user loyalty. ShareSpan is headquartered in Stamford, CT. Please visit www.ShareSpan.com.
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