OmniSky Corporation (Nasdaq: OMNY), the award-winning provider of branded wireless e-mail and Internet services for users of mobile devices, and 2Roam, Inc., a leading global wireless software and service provider, today announced a strategic alliance intended to expand the availability of optimized Internet content and corporate data on wireless devices. As part of the agreement, OmniSky and 2Roam will cross-market their respective technologies and services.
"2Roam has been extremely successful in helping businesses expand distribution of their content to the wireless medium and realize a return on their investment from these new applications," said Matthew Sohn, vice president of business development, 2Roam. "Our partnership with OmniSky will provide our customers an active audience on the wireless Web’s leading service."
The 2Roam comprehensive suite of applications, tools, and services enables companies to quickly and easily extend their existing content and workforce applications to any wireless device. As part of 2Roam’s agreement with OmniSky, these companies will have the option of distributing their wireless content over the OmniSky service. In addition, OmniSky–which provides mobile professionals fast access to one of the largest collections of optimized wireless content–will market the 2Roam Wireless SolutionÔ to content providers interested in delivering their content and services to mobile customers, as well as enterprises that want to empower their workforce through mobilization of sales force automation, customer relationship management, intranet data, and other internal applications.
"Content providers and corporations increasingly recognize that wireless devices represent a strategic new opportunity to reach mobile professionals who are early adopters of technology and represent an attractive demographic. These companies are demanding a complete solution to extend their content and services to the wireless world," said Mike Dolbec, senior vice president of business development at OmniSky. "With the 2Roam Wireless Solution, we will enable businesses to generate revenue from their wireless sites with value-added services such as m-commerce, advertising and alerts, as well as allow enterprises to deliver content to an increasingly mobile workforce."
2Roam and OmniSky plan to extend this relationship to European markets as well, starting in the UK. Yesterday, OmniSky International announced the launch of its European service with a three-month beta program. 2Roam and OmniSky International have been actively working with their mutual customers, such as eBay, to deploy their wireless sites on this service.
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