Amazon.com Announces Online Wireless Retail Trends at Cellular Telecommunications Industry Association Show 

With Wireless E-commerce and an Online Wireless Phones Store, Amazon.com Knows What Sells in the New Digital Millennium 

Leading online retailer Amazon.com (Nasdaq: AMZN) has discovered interesting trends among its Wireless Phones and Amazon Anywhere customers.   

Launched in November 2000, the Wireless Phones store (www.amazon.com/wirelessphones) provides detailed product information to help both first-time and current wireless users find the most relevant products and services for their needs, giving customers what they’re looking for and introducing them to things they may not have expected to find. 

“We’ve built our company by listening to our customers’ feedback and making the online shopping experience relevant to them based on that feedback. We have learned customers appreciate the unparalleled information and content, broad selection and ease of use of our Wireless Phones store,” said Keith Schorsch, general manager of Amazon.com Wireless Phones. “We’re in a unique situation because we can get instantaneous feedback from customers on what they want and respond immediately to meet their needs.” 

Amazon.com today released the following findings from the Wireless Phones store:

·         Popular store features and facts:

• Most frequent search term: “Sprint”
• Most popular store feature: side-by-side comparison of wireless service plan coverage maps (more than 20,000 different coverage maps are available in the Wireless Phones store)
• Most popular theme faceplate: Texas A&M University
• Most popular phone: Nokia 8260, due to its sleek design and compact size

o       Most popular accessory: the Nokia car phone charger

• One of the latest products added to the Wireless Phones store: Kyocera Palm V connectivity kit
• A fast-growing segment of overall sales: Web-enabled phones

Given the popularity of Web-enabled wireless devices, the Amazon Anywhere (www.amazon.com/phone) program continues to grow. Amazon Anywhere launched in October 1999 to provide customers convenient and secure wireless e-commerce access to shop at Amazon.com. Interesting trends for shoppers using non-PC devices have also emerged:

• Amazon Anywhere customers buy more items from the Music store than any other product line—R&B and pop being the most popular categories.
• Wireless e-commerce shoppers enjoy the selection of our Electronics store, and have purchased large-screen TVs and digital camcorders using our mobile 1-Click^TM technology.
• During the holiday season, Amazon Anywhere's Gift Wizard feature delivered site-wide product recommendations for last-minute shoppers.
• Customers are shopping via Amazon Anywhere from countries such as Peru, the Netherlands, Algeria, Malaysia and India as well as in Germany and the U.K.

With Amazon Anywhere and the Wireless Phones store, Amazon.com is making shopping for and using wireless products and services easier than ever.

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