AvantGo, Inc. (Nasdaq:AVGO), the leading provider of mobile infrastructure software and services, and Digitas Inc. (Nasdaq:DTAS), the leader in customer solutions, today announced that they have formed a partnership to develop next-generation customer relationship management solutions and marketing services.
Digitas and AvantGo will work together to develop mobile marketing programs, applications and solutions using the AvantGo 4.0 mobile infrastructure. These include enabling wireless and offline loyalty programs, promotions, purchases and other customer-facing solutions that can accommodate direct response campaigns, branding efforts, promotions, surveys and a variety of multipurpose ads, as well as direct marketing and customer relationship management services that help companies to broaden and deepen their customer relationships.
In addition, Digitas and AvantGo will jointly market M-Business and CRM services to businesses interested in extending their Web-based marketing solutions to mobile devices, including handheld devices and smartphones.
Kathy Biro, Vice Chairman of Digitas, said, "AvantGo shares our conviction that information and technology can be used to create value at the point of need. Our intention is to work together to develop customer solutions that are relevant and resonant, in the process, helping our clients manage their customer relationships one at a time." In a recent Harvard Business Review article, "Contextual Marketing: The Real Business of the Internet," David Kenny, Chairman and Chief Executive Officer of Digitas, and coauthor John Marshall, Senior Vice President of Digitas, argued, "Ubiquity will allow businesses to accompany their customers 24 hours a day, but not every business will be invited along for the ride. Customers will admit only the most relevant messages into their lives, so the concept of adding value to customers' lives will change significantly in an always-on world. The companies that can anticipate and meet the real needs of their customers - based on where they are located, what they do and which communities of interest they belong to - will be valued partners. The companies that can't will be dismissed as pesky nuisances."
The most comprehensive and popular infrastructure software for mobility, AvantGo solutions enable organizations to create rich, relevant and personalized customer interactions through direct marketing, customer relationship management and mobile advertising solutions. Companies can build upon their existing relationships with customers or tap into AvantGo's market-leading network of more than 2 million subscribers, enhancing the efficiency and effectiveness of their marketing programs and increasing the lifetime value of their customer relationships.
"With today's market conditions, more emphasis is being put on retaining customers and extending customer relationships," said Richard Owen, CEO of AvantGo. "AvantGo and Digitas are creating new customer touch points that enable companies to increase the lifetime value of their customers through exciting, cost effective, highly measurable mobile solutions."
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