Ericsson unveils prototype for the playback of streamed Windows Media Audio on a GPRS Network
Ericsson and Microsoft Corp. will today at the CeBIT tradefair in Hanover, Germany, unveil their first step in integrating Windows Media Audio and Video support on Ericsson Handsets by displaying for the first time an Ericsson prototype, which when added to the R520 handset can playback personal music collections and streamed Internet radio. This prototype is being demonstrated at Ericsson's exhibition area at CeBIT (hall 26, stand 68) and illustrates the rapid progress both companies have made in collaborating on bringing richer media experiences for consumers to the mobile Internet.
"Multimedia and streaming services are key mobile Internet applications that will further strengthen Ericsson's mobile Internet offering," said Anders Torstensson, vice president and general manager for the GSM and UMTS business unit at Ericsson. "This collaboration as well as our ongoing standardization efforts carried out in the 3GPP (3rd Generation Partnership Program) around wireless multimedia, illustrates Ericsson's commitment to offering richer digital multimedia experiences for our mobile phone customers."
"Microsoft and Ericsson share a vision of delivering digital media to our customers anytime, any place and on any device," said Will Poole, vice president of the Windows Digital Media Division at Microsoft. "Ericsson's selection of the high-quality audio and integrated DRM of Windows Media will give Ericsson customers access to vast amounts of existing Internet digital media content already available from some of the leading content providers worldwide."
Ericsson has a history of driving industry standards, such as Bluetooth, and is active in the ongoing standardization efforts carried out in the 3GPP around wireless multimedia. The collaboration around Windows Media will bring a vast amount of information and entertainment content to Ericsson phone users and also offer operators the opportunity to generate traffic in their high-capacity networks.
As wireless networks throughout the world are upgraded to enable the delivery of high-speed, two-way data, customers will be able to access new wireless digital media services using wireless handsets. These new mobile Internet-based services will enable consumers to send and receive personal digital audio and video, access downloaded and streamed digital music, Internet radio, and short subject video clips like movie trailers, news clips, financial information and even weather reports. Windows Media is already being used in this way in Japan on PHS networks.
[ Home | Contact | MobiChat | Experts database | Let's do it ]
Comments to the content of this page can be posted on the MobiChat discussion group