Ericsson Mobility World - regional initiative to speed up global Mobile Internet development

Today, Ericsson launched Ericsson Mobility World, an industry-wide initiative to accelerate the development of the global Mobile Internet market. Ericsson plans to establish centers for application development in every major country for Mobile Internet.

Through a worldwide network of centers and web-based services, Ericsson Mobility World will help network operators, developers, content providers and enterprises to collaborate on developing and bringing to market innovative applications and services, for millions of Mobile Internet users worldwide.

Ericsson also announced the first three regional centers to be included in Ericsson Mobility World. These centers, which are all already working on Mobile Internet projects with Ericsson partners, are based in New York, Düsseldorf and Madrid. The plan is to establish centers in all the main countries where there is early potential for Mobile Internet, building on Ericsson's expertise and experience in developing industry partnerships with companies of all sizes.

"The Mobile Internet industry needs to create a critical mass of applications and services that people really want, and to get these to market as quickly as possible," said Torbjörn Nilsson, Senior Vice President, Ericsson. "Ericsson Mobility World makes this possible, by bringing together potentially thousands of companies, to share knowledge, create partnerships and build the future. Through regional centers and web-based services, Ericsson Mobility World will enable companies to collaborate on creating innovative services and applications."

The global nature of Ericsson Mobility World is important because it gives operators, content providers and other companies access to tens of thousands of developers around the world. Both global and local companies benefit, particularly in markets where the existing developer community might be small. The advantage to developers is being able to offer their skills to more than 400 operators worldwide and gaining access to a global knowledge network. Consumers ultimately benefit too, through services that meet 'real world' needs.

Services offered within Ericsson Mobility World will support partners through all phases of creating applications and services, from developing the initial idea, technical concept and business plan evaluation, through to design, technical development, testing, network implementation and integration.

Ericsson Mobility World builds on existing services that Ericsson has developed to support partners. Examples include the Mobile Application Initiative and local facilities, such as Ericsson Cyberlab in the USA, the Mobile Internet Institutes in Latin America, OpenLab in China and 42nd Precinct in Australia. Venture capital organizations within Ericsson will also have close involvement.

In addition, Ericsson Mobility World embraces the Ericsson Developers' Zone, a web-based, global resource for tools, technologies, training and other forms of support focused on Mobile Internet. Since its launch in 1999, it has attracted in excess of 80,000 individual members and more than 2,000 company members.

Ericsson Mobility World will be rolled out during 2001 and will offer several categories of membership to suit the needs of different participants, from entry-level support services through to specific projects with Ericsson and other companies.


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