Unique Capabilities Provide Users Access To Relevant Information In A Single Step From Palm, Blackberry and Pocket PC Mobile Devices
iPhrase Technologies Inc., the leading provider of enterprise information access software, today announced the availability of its One Step(TM) Research for Wireless application. One Step Research for Wireless enables financial services companies to provide investors with the ability to access and dynamically analyze a broad range of financial information in order to make investment decisions. One Step Research for Wireless works with a variety of mobile devices including the Palm, Blackberry, and Pocket PC.
The One Step Research for Wireless application is an extension of iPhrase's breakthrough One Step product suite, which enables companies to generate business value by connecting users to critical information in one step. iPhrase's patent-pending technology combines language understanding, information retrieval, and user-interaction algorithms to intelligently interpret a user's question, query all relevant data sources and present a specific, tailored response in a single step.
"iPhrase began helping businesses address the information access crisis head-on when we launched the One Step product suite, providing users the easiest way to get the exact information they need," said Diane Rich, vice president of new markets for iPhrase Technologies. "One Step Research for Wireless is a natural extension of our platform, enabling us to provide any user with direct access to any content through any access channel in just one step. One Step Research for Wireless optimizes the mobile PDA platform and delivers a powerful new application into the hands of investors."
iPhrase One Step Research for Wireless allows users to express a variety of research questions in flexible language including abbreviations, words and phrases. Users are able to complete basic research tasks as well as perform complex analysis and stock filtering, appealing to a broad set of investors including active traders. With One Step Research, users receive highly customized and easy to understand responses in a single step.
One Step Research reduces the need to design and maintain complex wireless sites, and allows businesses to expose more content to users. Additionally, it enables clear insight into customer needs by understanding exactly what information users want, and provides greater potential for incremental transactions. One Step Research is highly scaleable and easy to deploy for businesses while being intuitive and accurate for users, resulting in increased customer loyalty, higher user productivity, and improved business knowledge.
"With its wireless application, iPhrase clears two major hurdles for companies looking to provide their customers greater access to critical information anytime, anywhere," said David Park, Analyst at Boston-based Delphi Group. "First, One Step Research allows businesses to generate value for users by efficiently exposing a much wider variety of content. Second, users can overcome the interface constraints of most wireless devices by accessing information in a highly intuitive and direct manner. This technology addresses the crucial issue of wireless information access."
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