Aether Systems, Inc. (Nasdaq: AETH), a leading provider of wireless data products and services, today announced an alliance to be the exclusive provider of wireless lead management services to the leading real estate brands of Cendant Corporation (NYSE: CE).
Aether will offer lead management services on the market-leading RIM wireless handheld(TM) product line, featuring BlackBerry(TM) by Aether(TM) to franchised brokerages affiliated with Cendant's Century 21(R), Coldwell Banker(R) and ERA(R).
Aether's wireless lead management services core capabilities include wireless lead distribution, real-time lead tracking and management, and Web-based management reports. The wireless package offers the most comprehensive, end-to-end solution for managing leads, providing reliable, secure, real-time access to critical data; more available options for wireless devices; enhanced network coverage; and end-user customer care.
The combination of Aether's lead management solution with BlackBerry(TM) by Aether(TM), an award-winning wireless email solution, will give agents and brokers the benefit of an efficient lead retrieval system, allowing them to receive inquiries and respond to prospective homebuyers immediately. Aether will also provide application server and support hosting, product fulfillment, customer support and 24-hour network operations support.
The ability to immediately communicate and track information is a powerful tool for the real estate industry, which demands that agents be mobile, yet accessible to inquiries, leads, and clients at all times. Aether's wireless lead retrieval solutions will effectively speed up the communication process between homebuyer, agent, and eventually every group involved in the sale of a home.
"Real estate professionals epitomize the mobile workforce - they are required to be in the field working with clients and showing homes, while staying well connected to leads, which are their lifeblood. The Aether wireless solutions will make this a more efficient and effective process," said Craig Hamway, senior vice president of Business Development, Cendant Corporation. "Wireless messaging will provide an `always on' communication system for agents."
"Because of the natural mobility of real estate agents and the tremendous amount of information exchanged throughout the purchase and sale of a home, Aether sees great potential for a variety of wireless solutions in the real estate market," said Gregg Smith, corporate vice president, enterprise solutions division, Aether Systems. "This alliance demonstrates Cendant's commitment to providing the best tools available to its franchise systems and the 200,000 agents and brokers affiliated with them."
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