WiredPocket, a leading provider of middleware that mobilizes web content for corporations and content providers, today announced a partnership with NEC Corporation, one of Japan's top providers of computers, communications and electronics.
The channel partnership addresses the strong corporate demand in Japan for an easy and cost-effective solution to deliver web-to-wireless devices. As WiredPocket's first venture in the Japanese market, NEC will employ WP.AutoMapping product, the middleware mobile application of WiredPocket, as a value-added component to its leading mobile computing solution, iBestSolutions/TeleInformationManagement. This way, corporations and content providers across Japan will be able to quickly enable their existing HTML contents to a wireless format.
Mr. Youshiro Hayashi, NewIT Evangelist from New Business Planning Department of NEC's Marketing Division, said, "We are proud to be WiredPocket's first representative in the Japanese market. WiredPocket has been moving ahead quickly, in the last a few months. To address market needs, WiredPocket incorporated its new feature, Navigation Control Module (NCM), into its WP.AutoMapping 1.1, giving content owners control over their mobilized content. We were impressed by this well-designed and easy-to-use navigation system. After carefully evaluating many alternatives, we decided to select WiredPocket as our value-added partner."
With a mobile device population expected to rise from last year's 27 million to 66 million in 2005, according to a January report from Jupiter Media Metrix, Japan is WiredPocket's initial primary market in the Pacific Rim. Hassan Alam, WiredPocket CEO and Chief Scientist, explains: "The success of NTT DoCoMo and others has created close to 30 million cell phones capable of web browsing in Japan today. While the user number grows at 50,000 per day, businesses are looking for an easy and manageable way to expand their e-commerce initiatives to these wireless users. So we see a strong market growth, first in Japan, and then over the rest of the world as companies increase their wireless web expansion."
The WiredPocket Solution
Developed on patented document analysis technology, WP.AutoMapping is a middleware application that mobilizes web-based content to any Internet-enabled mobile device without website reconstruction.
Launched December 4, 2000, Version 1.0 offers eBusinesses a cost-effective and quickly deployable method of converting web content into an easy and readable format. Version 1.1, due for June 2001 release, contains an award-winning Navigation Control Module (NCM), that gives content administrators a "manual override" option for hands-on control of the content-converting operation.
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