A4 MEDIA, LocZ JOIN CELLULAR MAGIC'S DEVELOPERS PROGRAM

Two More Games Developers Choose the Ginshoo Platform

CellularMagic, announced that two additional games developers have chosen the
Ginshoo games platform to present their products. A4 Media Oy and LocZ
Technologia Multimidia recently signed an agreement to develop games and services
as part of CellularMagic's Developers Program.
Under the agreement between A4 Media Oy and CellularMagic, two exciting
edutainment computer services will be developed by A4 Media Oy. The first service,
a graphic-rich dancing aid, will allow people to use their mobile phones to learn a
variety of dance steps in an easy and unusual way. A fun language learning game
will be their second development project. CellularMagic Content Technologies
Manager, Mr. Roy Gershon expressed his great pleasure at this new alliance. "The
partnership between A4 Media and CellularMagic will make high quality edutainment
services available to a broad audience."
The agreement of cooperation between LocZ Multimidia and CellularMagic also
provides for the development of two new games for use on the Ginshoo platform.
Both the Matches Game and an exciting Car Racing Game being developed by LocZ
Multimidia will have single and multi-user capabilities and will be accessible via Short
Messaging Service (SMS), Wireless Application Protocol (WAP) or the Internet. "By
adding these LocZ Multimidia games to our growing list of Ginshoo supported
products, we are continuing to bring advanced cellular entertainment technologies to
cellular users," added Ben-Dov.
The new Matches Game is a community strategy game that is simple to learn yet
extremely addicting for players. The game requires a player to do careful strategic
planning (both when playing alone or against opponents) and has an additional
gambling component when played as multi-user entertainment. The new Car Racing
Game, which also promises to be great fun, is an action, speed and sport game
suitable for even the most novice racecar driver. This game, too, will be accessible
by SMS, WAP or the Internet.
The new contracts with these game developers mark further international
recognition, growth and development for CellularMagic. Now recognized as a leading
provider of advanced cellular entertainment technologies, CellularMagic developed
and markets Ginshoo as the cutting-edge, cross-media mobile entertainment
platform specially designed for enterprising cellular operators. When using the
Ginshoo comprehensive game management server, operators can easily and rapidly
launch attractive new mobile gaming services over SMS, WAP and the Internet,
offering their subscribers an exciting, seamless inter-protocol gaming experience.
Consequently, cellular operators are able to provide added value services, expand
their subscriber base and hence recognise increased revenue. By being able to
position themselves as leaders in the fast growing mobile entertainment market,
CellularMagic customers are able to provide their subscribers with the latest in
comprehensive and fully automatic gaming technology.

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