ARCInternational plc (LSE:ARK), trading through its subsidiaries as ARC Cores,announced today that CellGuide, an Israel-based fabless communicationssemiconductor company, is to use ARC’s user-configurable 32-bit processor core inits devices for the high-growth wireless location market.
“The abilityto provide accurate and reliable location information of wireless devices suchas cellular phones, pagers and personal digital assistants (PDAs) is likely toenable new and compelling commercial services based on location-sensitiveinformation such as intelligent internet applications, geo-based billing andautomobile location-related services,” said Joseph Nir, CEO of CellGuide. According to a study carried out by theStrategis Groupe (April 2000), wireless location services will generate morethan $81.9 billion for European operators alone by the year 2005.
CellGuide selected ARC’s processorbecause of the ability to configure the processor to suit CellGuide’sapplications, and the ability to optimise the processor for small die size andlow power consumption. CellGuide hasdeveloped a unique technology featuring GPS receiving capability in a wirelesshandset. “ARC’s processor plays asignificant part in the technology that relies on location-enabling chips,allowing us to develop a low cost, low power design architecture,” adds JosephNir.
Bob Terwilliger, CEO of ARC Corescomments, “CellGuide’s use of our processor core indicates ARC’s technology isbecoming an attractive choice for products that need to be battery-powered andlow cost. A number of digital camerasand cordless phones containing ARC microprocessors are now being shipped by ourlicensees, demonstrating that designers are incorporating configurableprocessors in such products.”
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