Bell Mobility Selects MobileQ's MyScape to Provide Fully Customizable Wireless Internet Service

MobileQ(TM), Inc. and Bell Mobility announced today the launch of My Mobile Browser, a new application-profiling engine for the wireless Internet market.

With MobileQ's MyScape(TM) mobile portal management and personalization tool, Bell Mobility subscribers can now customize the content and layout of their Mobile Browser(TM) wireless Internet menu for the first time.

Using their desktop PC, subscribers can simply click on, www.bellmobility.ca/active/care, to register for My Mobile Browser and other online services. Once registered, subscribers login by inputting their mobile phone number and password and then "dragging-and-dropping" their favorite sites into the My Menu folder, or simply entering the appropriate web address. Once the user has made and saved their changes on their desktop PC, the updated menu is immediately published to the My Mobile Browser menu on their digital PCS phone. The customization only takes a few minutes and can be modified whenever the user chooses.

"Right now our customers can access more than 70 different partners using our Mobile Browser service or choose the go-to-web option to access many web sites wirelessly," said Kelly Dixon, General Manager, Wireless Internet and Data, Bell Mobility. "With My Mobile Browser, we're making the wireless Internet customizable and more useful for our customers. Now customers can access all of the information that matters most to them, right from the home page of their digital PCS phone."

"MobileQ MyScape was created specifically for wireless carriers to design easy-to-build mobile portals, such as Bell Mobility's My Mobile Browser, that would increase consumer confidence and make their wireless Web offerings more useful, and profitable, services," said Suren Pai, president and CEO of MobileQ. "Carriers, such as Bell Mobility, can use MyScape to launch specialized corporate applications - such as mobile e-mail and sales force automation - that are seamlessly integrated with consumer services, thereby increasing subscriber loyalty for both consumers and enterprises."

MyScape, built on MobileQ's XMLEdge(TM) platform, provides users with personalized content, applications and menus. It enables service providers to quickly and easily build, deploy and manage mobile portals for their consumer and corporate subscribers.

Over the past five years MobileQ has been designing software that provides mobile users with the most effective experience in accessing and using corporate or public data and applications on virtually any device of their choice, whether it is a mobile phone, PDA, or notebook computer. MobileQ's software integrates with any business process and application infrastructure and supports a variety of features including user personalization, multiple languages and location-based services.


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