Verizon Wireless (NYSE:VZ) and RadioShack Corporation (NYSE:RSH) -- the largest wireless communications provider and the largest wireless retailer in the nation, respectively -- today launched an agreement that brings Verizon Wireless products and services for the first time to RadioShack stores across Florida.
Verizon Wireless will be showcased in a new "store-within-a-store" feature in 321 of 327 RadioShacks in Florida and about 4,400 in the United States. The build-out in Florida will be completed by the end of May.
"This new agreement of the largest wireless provider and the top retailer will benefit both companies and consumers," said Mike Lanman, Florida region president of Verizon Wireless. "We're very excited about being featured in the vast retail network and to be joined with the long-trusted name of RadioShack. Also, RadioShack and millions of its shoppers now have access to our broad line of the latest wireless technology and services. We're looking forward to welcoming them onto our nationwide digital network that has earned top rankings for superior voice quality and call clarity."
Verizon Wireless is the most extensive and popular network in the United States with coverage in 96 of the top 100 markets. The digital network covers about 90 percent of the nation's population and nearly 95 percent of Florida residents from the Panhandle to the Keys.
With more than 7,000 stores and dealers in the United States, RadioShack sells more wireless telephones, telecommunications products and electronics parts and accessories than any other retailer. Approximately one million customers visit RadioShack each day.
The new Verizon Wireless store-within-a-store will feature its own high-visibility service and sales area, staffed with RadioShack professionals trained on the complete Verizon Wireless product line of wireless phones, service plans, Mobile Web and accessories.
"As the leading retailer of wireless products, RadioShack is about providing customers with choices," said Stu Asimus, senior division vice president and general manager of RadioShack Corporation. "With the new Verizon Wireless stores-within-a-store, we are giving our customers the ability to see and try a variety of wireless products and rate plans from a leader in the wireless business."
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