WideRay, creators of technology that delivers broadband, contextual content and applications to handheld devices, today announced the installation of two additional high profile customers -- Land Rover and Stanford University.
WideRay recently launched with its first customer, Metreon -- A Sony Entertainment Center, and announced the release of its hardware, software and network platform to deliver on-demand, on-location information to handheld devices. WideRay's first product, the Jack, is a small, book-sized caching server that delivers customized, rich content and applications directly to end users at broadband speed. Mobile users with any common handheld device (Palms, Pocket PCs, and cellular handsets) can receive rich, dynamic content wherever Jacks are located.
"We are pleased to be working with Land Rover and Stanford University, both recognized as value-oriented innovators," said Saul Kato, CEO of WideRay. "In the coming months we will continue to validate our technology and execute on our aggressive distribution strategy by teaming with high-profile customers and partners in our target industries."
WideRay and Land Rover
WideRay's Jacks have just been unveiled at Land Rover locations in the Bay Area, including San Francisco, Redwood City and San Jose. When a customer enters any of these Land Rover dealerships, they can download detailed comparison and pricing data for all Land Rover vehicles. Customers can also receive advance information about the exciting new Land Rover Freelander. For example, a user can select the Range Rover vehicle and then query a database for the engine specifications, safety features, or even exterior dimensions for both the 4.6SE and the 4.6HSW models. Land Rover customers receive an extensive amount of data, which can be reviewed at a more convenient time for making an educated decision.
"WideRay's new technology provides us with a compelling new medium for reaching our end customers," said David Meese, general manager of the three Land Rover stores. "We want to provide our customers with convenient and comprehensive information that they can keep in their personal handheld environments and access later when they are making their buy decision."
WideRay and Stanford University
Stanford University is using WideRay's Jacks to distribute rich content at several events across campus. Last week, the University hosted the Stanford Wireless Symposium where WideRay Jacks delivered up-to-date program schedules and symposium content.
At the recent Spring Cardinal and White football game, fans entering Stanford Stadium were able to download player bios, a complete roster, and useful information about the upcoming season. Stanford will have Jacks available to fans at forthcoming large venue athletic events including track and field, baseball and football games.
"WideRay has created a completely interactive and fun way for us to deliver information to our fans right at the game location," said Bob Carruesco, assistant athletic director. "We're now exploring the opportunity to bring third-party sponsors into the program. This is only the beginning. We expect to have fans coming back for current, interactive information at future Stanford events."
Easily Deployable Solution
The Jack is a portable, self-contained, wireless device that can be placed in physical stores, venues, conference rooms, on signage, counter tops, and information desks. Jacks also integrate into outdoor marketing (e.g. billboards, bus shelters), trade show booths, point of sale displays, and company lobby/entry ways.
Intuitive and Free for End-Users
Users simply point their handheld device at the Jack and instantly receive a high-speed infrared beam with WideRay's browser software and free, timely information tied to the world around them. WideRay's solution does not require a wireless modem or any pre-installed hardware or software on a user's device. Users receive a sustained high-bandwidth, low-latency data stream that provides an interactive, media rich experience without paying expensive recurring monthly airtime costs.
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